Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011477 | DoorDash | $70.90 | $21.27 | $49.63 | 2026-03-27 13:10:43 |
| TXN-01017735 | Square | $90.37 | $2.62 | $87.75 | 2026-03-27 13:09:08 |
| TXN-01017595 | Toast | $91.07 | $2.37 | $88.70 | 2026-03-27 13:07:12 |
| TXN-01018330 | Square | $98.34 | $2.85 | $95.49 | 2026-03-27 13:02:39 |
| TXN-01009359 | DoorDash | $56.72 | $17.02 | $39.70 | 2026-03-27 13:01:57 |
| TXN-01012198 | DoorDash | $132.39 | $39.72 | $92.67 | 2026-03-27 13:01:57 |
| TXN-01017820 | Square | $59.08 | $1.71 | $57.37 | 2026-03-27 12:57:39 |
| TXN-01015237 | GrubHub | $50.71 | $15.21 | $35.50 | 2026-03-27 12:56:56 |
| TXN-01020006 | Clover | $105.07 | $2.52 | $102.55 | 2026-03-27 12:49:23 |
| TXN-01013745 | UberEats | $128.16 | $38.45 | $89.71 | 2026-03-27 12:45:20 |
| TXN-01009506 | DoorDash | $111.63 | $33.49 | $78.14 | 2026-03-27 12:43:34 |
| TXN-01009882 | DoorDash | $94.23 | $28.27 | $65.96 | 2026-03-27 12:40:09 |
| TXN-01017743 | Square | $45.92 | $1.33 | $44.59 | 2026-03-27 12:40:00 |
| TXN-01019650 | Clover | $102.99 | $2.47 | $100.52 | 2026-03-27 12:38:41 |
| TXN-01010349 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-27 12:35:51 |
| TXN-01014934 | GrubHub | $77.88 | $23.36 | $54.52 | 2026-03-27 12:35:06 |
| TXN-01015815 | Toast | $78.72 | $2.05 | $76.67 | 2026-03-27 12:35:06 |
| TXN-01010366 | DoorDash | $65.05 | $19.51 | $45.54 | 2026-03-27 12:33:59 |
| TXN-01014328 | UberEats | $105.42 | $31.63 | $73.79 | 2026-03-27 12:33:23 |
| TXN-01016894 | Toast | $52.87 | $1.37 | $51.50 | 2026-03-27 12:33:17 |
| TXN-01016937 | Toast | $74.58 | $1.94 | $72.64 | 2026-03-27 12:31:55 |
| TXN-01014718 | GrubHub | $49.51 | $14.85 | $34.66 | 2026-03-27 12:30:22 |
| TXN-01019399 | Clover | $74.15 | $1.78 | $72.37 | 2026-03-27 12:29:29 |
| TXN-01013607 | UberEats | $78.98 | $23.69 | $55.29 | 2026-03-27 12:29:13 |
| TXN-01019829 | Clover | $100.69 | $2.42 | $98.27 | 2026-03-27 12:28:12 |