Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010245 | DoorDash | $125.21 | $37.56 | $87.65 | 2026-03-27 14:00:33 |
| TXN-01011171 | DoorDash | $123.17 | $36.95 | $86.22 | 2026-03-27 13:59:29 |
| TXN-01012573 | UberEats | $152.73 | $45.82 | $106.91 | 2026-03-27 13:52:26 |
| TXN-01013389 | UberEats | $156.32 | $46.90 | $109.42 | 2026-03-27 13:49:05 |
| TXN-01010170 | DoorDash | $111.77 | $33.53 | $78.24 | 2026-03-27 13:48:38 |
| TXN-01011889 | DoorDash | $150.98 | $45.29 | $105.69 | 2026-03-27 13:48:28 |
| TXN-01009727 | DoorDash | $131.21 | $39.36 | $91.85 | 2026-03-27 13:47:00 |
| TXN-01016252 | Toast | $84.40 | $2.19 | $82.21 | 2026-03-27 13:43:53 |
| TXN-01019113 | Square | $126.99 | $3.68 | $123.31 | 2026-03-27 13:40:35 |
| TXN-01012477 | UberEats | $80.18 | $24.05 | $56.13 | 2026-03-27 13:37:50 |
| TXN-01016278 | Toast | $131.96 | $3.43 | $128.53 | 2026-03-27 13:36:42 |
| TXN-01014157 | UberEats | $44.95 | $13.49 | $31.46 | 2026-03-27 13:35:42 |
| TXN-01011366 | DoorDash | $96.76 | $29.03 | $67.73 | 2026-03-27 13:31:18 |
| TXN-01017902 | Square | $78.16 | $2.27 | $75.89 | 2026-03-27 13:26:21 |
| TXN-01019143 | Square | $111.61 | $3.24 | $108.37 | 2026-03-27 13:26:08 |
| TXN-01013866 | UberEats | $77.97 | $23.39 | $54.58 | 2026-03-27 13:26:06 |
| TXN-01009491 | DoorDash | $142.18 | $42.65 | $99.53 | 2026-03-27 13:24:39 |
| TXN-01014749 | GrubHub | $149.41 | $44.82 | $104.59 | 2026-03-27 13:21:01 |
| TXN-01019498 | Clover | $122.43 | $2.94 | $119.49 | 2026-03-27 13:19:26 |
| TXN-01010529 | DoorDash | $54.68 | $16.40 | $38.28 | 2026-03-27 13:17:02 |
| TXN-01019546 | Clover | $84.22 | $2.02 | $82.20 | 2026-03-27 13:16:02 |
| TXN-01015852 | Toast | $141.68 | $3.68 | $138.00 | 2026-03-27 13:15:30 |
| TXN-01015315 | GrubHub | $93.22 | $27.97 | $65.25 | 2026-03-27 13:14:55 |
| TXN-01012632 | UberEats | $130.83 | $39.25 | $91.58 | 2026-03-27 13:12:26 |
| TXN-01009654 | DoorDash | $127.08 | $38.12 | $88.96 | 2026-03-27 13:11:32 |