Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018738 | Square | $72.44 | $2.10 | $70.34 | 2026-03-27 14:47:54 |
| TXN-01017505 | Toast | $68.18 | $1.77 | $66.41 | 2026-03-27 14:47:20 |
| TXN-01014410 | UberEats | $113.10 | $33.93 | $79.17 | 2026-03-27 14:47:10 |
| TXN-01019697 | Clover | $112.74 | $2.71 | $110.03 | 2026-03-27 14:46:52 |
| TXN-01015720 | GrubHub | $144.11 | $43.23 | $100.88 | 2026-03-27 14:43:52 |
| TXN-01017679 | Toast | $144.47 | $3.76 | $140.71 | 2026-03-27 14:39:59 |
| TXN-01012733 | UberEats | $130.83 | $39.25 | $91.58 | 2026-03-27 14:38:21 |
| TXN-01019964 | Clover | $72.41 | $1.74 | $70.67 | 2026-03-27 14:37:43 |
| TXN-01009619 | DoorDash | $86.92 | $26.08 | $60.84 | 2026-03-27 14:37:08 |
| TXN-01013842 | UberEats | $106.26 | $31.88 | $74.38 | 2026-03-27 14:34:34 |
| TXN-01010633 | DoorDash | $85.25 | $25.57 | $59.68 | 2026-03-27 14:33:50 |
| TXN-01018787 | Square | $38.16 | $1.11 | $37.05 | 2026-03-27 14:28:03 |
| TXN-01013602 | UberEats | $138.07 | $41.42 | $96.65 | 2026-03-27 14:27:32 |
| TXN-01015756 | Toast | $78.22 | $2.03 | $76.19 | 2026-03-27 14:26:18 |
| TXN-01016601 | Toast | $142.14 | $3.70 | $138.44 | 2026-03-27 14:23:40 |
| TXN-01012862 | UberEats | $75.89 | $22.77 | $53.12 | 2026-03-27 14:22:18 |
| TXN-01015305 | GrubHub | $137.79 | $41.34 | $96.45 | 2026-03-27 14:19:19 |
| TXN-01012383 | UberEats | $86.32 | $25.90 | $60.42 | 2026-03-27 14:15:40 |
| TXN-01014469 | UberEats | $74.80 | $22.44 | $52.36 | 2026-03-27 14:13:41 |
| TXN-01011123 | DoorDash | $98.04 | $29.41 | $68.63 | 2026-03-27 14:12:06 |
| TXN-01013976 | UberEats | $83.22 | $24.97 | $58.25 | 2026-03-27 14:09:08 |
| TXN-01015645 | GrubHub | $139.95 | $41.98 | $97.97 | 2026-03-27 14:05:14 |
| TXN-01012157 | DoorDash | $104.27 | $31.28 | $72.99 | 2026-03-27 14:05:01 |
| TXN-01017554 | Toast | $122.21 | $3.18 | $119.03 | 2026-03-27 14:04:24 |
| TXN-01012953 | UberEats | $86.11 | $25.83 | $60.28 | 2026-03-27 14:03:24 |