Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013092 | UberEats | $70.18 | $21.05 | $49.13 | 2026-03-27 15:54:56 |
| TXN-01013920 | UberEats | $58.22 | $17.47 | $40.75 | 2026-03-27 15:53:30 |
| TXN-01010348 | DoorDash | $48.86 | $14.66 | $34.20 | 2026-03-27 15:53:27 |
| TXN-01016083 | Toast | $80.22 | $2.09 | $78.13 | 2026-03-27 15:52:32 |
| TXN-01019510 | Clover | $49.62 | $1.19 | $48.43 | 2026-03-27 15:50:07 |
| TXN-01015588 | GrubHub | $76.59 | $22.98 | $53.61 | 2026-03-27 15:49:52 |
| TXN-01013685 | UberEats | $65.23 | $19.57 | $45.66 | 2026-03-27 15:45:12 |
| TXN-01019158 | Square | $129.56 | $3.76 | $125.80 | 2026-03-27 15:40:33 |
| TXN-01018141 | Square | $94.46 | $2.74 | $91.72 | 2026-03-27 15:37:41 |
| TXN-01013237 | UberEats | $148.61 | $44.58 | $104.03 | 2026-03-27 15:35:32 |
| TXN-01017237 | Toast | $101.66 | $2.64 | $99.02 | 2026-03-27 15:28:20 |
| TXN-01015551 | GrubHub | $54.55 | $16.36 | $38.19 | 2026-03-27 15:25:58 |
| TXN-01018954 | Square | $44.00 | $1.28 | $42.72 | 2026-03-27 15:24:51 |
| TXN-01010406 | DoorDash | $48.00 | $14.40 | $33.60 | 2026-03-27 15:22:11 |
| TXN-01019598 | Clover | $139.81 | $3.36 | $136.45 | 2026-03-27 15:13:04 |
| TXN-01011188 | DoorDash | $131.49 | $39.45 | $92.04 | 2026-03-27 15:07:29 |
| TXN-01014677 | UberEats | $134.17 | $40.25 | $93.92 | 2026-03-27 15:06:27 |
| TXN-01012663 | UberEats | $109.75 | $32.92 | $76.83 | 2026-03-27 15:04:42 |
| TXN-01011746 | DoorDash | $136.05 | $40.82 | $95.23 | 2026-03-27 14:55:47 |
| TXN-01019687 | Clover | $43.68 | $1.05 | $42.63 | 2026-03-27 14:54:28 |
| TXN-01018196 | Square | $111.75 | $3.24 | $108.51 | 2026-03-27 14:54:20 |
| TXN-01017667 | Toast | $105.72 | $2.75 | $102.97 | 2026-03-27 14:52:51 |
| TXN-01019089 | Square | $110.93 | $3.22 | $107.71 | 2026-03-27 14:51:35 |
| TXN-01017391 | Toast | $117.70 | $3.06 | $114.64 | 2026-03-27 14:49:48 |
| TXN-01011170 | DoorDash | $111.96 | $33.59 | $78.37 | 2026-03-27 14:49:09 |