Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016865 | Toast | $93.69 | $2.44 | $91.25 | 2026-03-27 17:19:18 |
| TXN-01017015 | Toast | $38.89 | $1.01 | $37.88 | 2026-03-27 17:18:38 |
| TXN-01016180 | Toast | $105.54 | $2.74 | $102.80 | 2026-03-27 17:18:20 |
| TXN-01013529 | UberEats | $83.85 | $25.15 | $58.70 | 2026-03-27 17:18:09 |
| TXN-01010008 | DoorDash | $94.97 | $28.49 | $66.48 | 2026-03-27 17:17:02 |
| TXN-01016963 | Toast | $142.15 | $3.70 | $138.45 | 2026-03-27 17:15:28 |
| TXN-01016743 | Toast | $126.89 | $3.30 | $123.59 | 2026-03-27 17:14:56 |
| TXN-01012985 | UberEats | $86.33 | $25.90 | $60.43 | 2026-03-27 17:12:20 |
| TXN-01019912 | Clover | $109.12 | $2.62 | $106.50 | 2026-03-27 17:07:56 |
| TXN-01019309 | Clover | $136.90 | $3.29 | $133.61 | 2026-03-27 17:05:36 |
| TXN-01015630 | GrubHub | $137.10 | $41.13 | $95.97 | 2026-03-27 17:00:47 |
| TXN-01015728 | GrubHub | $61.20 | $18.36 | $42.84 | 2026-03-27 16:55:50 |
| TXN-01017133 | Toast | $55.31 | $1.44 | $53.87 | 2026-03-27 16:54:28 |
| TXN-01018500 | Square | $38.89 | $1.13 | $37.76 | 2026-03-27 16:49:23 |
| TXN-01015885 | Toast | $67.90 | $1.77 | $66.13 | 2026-03-27 16:33:16 |
| TXN-01017306 | Toast | $71.30 | $1.85 | $69.45 | 2026-03-27 16:32:59 |
| TXN-01019107 | Square | $94.47 | $2.74 | $91.73 | 2026-03-27 16:30:15 |
| TXN-01019692 | Clover | $82.62 | $1.98 | $80.64 | 2026-03-27 16:28:09 |
| TXN-01013354 | UberEats | $113.83 | $34.15 | $79.68 | 2026-03-27 16:26:48 |
| TXN-01014152 | UberEats | $62.04 | $18.61 | $43.43 | 2026-03-27 16:20:53 |
| TXN-01015881 | Toast | $72.29 | $1.88 | $70.41 | 2026-03-27 16:14:57 |
| TXN-01019378 | Clover | $118.52 | $2.84 | $115.68 | 2026-03-27 16:10:57 |
| TXN-01019092 | Square | $117.99 | $3.42 | $114.57 | 2026-03-27 16:07:20 |
| TXN-01013377 | UberEats | $144.81 | $43.44 | $101.37 | 2026-03-27 15:57:44 |
| TXN-01019585 | Clover | $67.64 | $1.62 | $66.02 | 2026-03-27 15:57:42 |