Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017572 | Toast | $107.35 | $2.79 | $104.56 | 2026-03-27 18:08:48 |
| TXN-01016398 | Toast | $94.24 | $2.45 | $91.79 | 2026-03-27 18:08:19 |
| TXN-01018925 | Square | $98.26 | $2.85 | $95.41 | 2026-03-27 18:07:54 |
| TXN-01016206 | Toast | $143.56 | $3.73 | $139.83 | 2026-03-27 18:05:39 |
| TXN-01013135 | UberEats | $43.72 | $13.12 | $30.60 | 2026-03-27 17:59:35 |
| TXN-01019528 | Clover | $125.98 | $3.02 | $122.96 | 2026-03-27 17:57:48 |
| TXN-01015971 | Toast | $49.45 | $1.29 | $48.16 | 2026-03-27 17:55:40 |
| TXN-01018408 | Square | $130.89 | $3.80 | $127.09 | 2026-03-27 17:55:27 |
| TXN-01017062 | Toast | $122.67 | $3.19 | $119.48 | 2026-03-27 17:54:26 |
| TXN-01015517 | GrubHub | $97.15 | $29.14 | $68.01 | 2026-03-27 17:54:18 |
| TXN-01018803 | Square | $38.29 | $1.11 | $37.18 | 2026-03-27 17:52:49 |
| TXN-01016531 | Toast | $138.13 | $3.59 | $134.54 | 2026-03-27 17:52:01 |
| TXN-01011732 | DoorDash | $101.46 | $30.44 | $71.02 | 2026-03-27 17:48:58 |
| TXN-01013714 | UberEats | $132.23 | $39.67 | $92.56 | 2026-03-27 17:48:47 |
| TXN-01018026 | Square | $92.37 | $2.68 | $89.69 | 2026-03-27 17:47:04 |
| TXN-01012302 | DoorDash | $110.21 | $33.06 | $77.15 | 2026-03-27 17:41:41 |
| TXN-01019291 | Clover | $135.77 | $3.26 | $132.51 | 2026-03-27 17:40:05 |
| TXN-01015437 | GrubHub | $110.63 | $33.19 | $77.44 | 2026-03-27 17:34:55 |
| TXN-01017162 | Toast | $59.19 | $1.54 | $57.65 | 2026-03-27 17:34:14 |
| TXN-01020026 | Clover | $131.00 | $3.14 | $127.86 | 2026-03-27 17:31:04 |
| TXN-01012982 | UberEats | $118.10 | $35.43 | $82.67 | 2026-03-27 17:29:21 |
| TXN-01013371 | UberEats | $150.01 | $45.00 | $105.01 | 2026-03-27 17:29:09 |
| TXN-01017006 | Toast | $46.56 | $1.21 | $45.35 | 2026-03-27 17:29:07 |
| TXN-01014120 | UberEats | $91.34 | $27.40 | $63.94 | 2026-03-27 17:24:46 |
| TXN-01013325 | UberEats | $111.74 | $33.52 | $78.22 | 2026-03-27 17:24:39 |