Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011541 | DoorDash | $153.67 | $46.10 | $107.57 | 2026-03-27 18:43:57 |
| TXN-01017420 | Toast | $65.56 | $1.70 | $63.86 | 2026-03-27 18:43:36 |
| TXN-01018706 | Square | $70.88 | $2.06 | $68.82 | 2026-03-27 18:43:10 |
| TXN-01019170 | Square | $46.87 | $1.36 | $45.51 | 2026-03-27 18:40:58 |
| TXN-01014189 | UberEats | $113.01 | $33.90 | $79.11 | 2026-03-27 18:40:46 |
| TXN-01010858 | DoorDash | $125.79 | $37.74 | $88.05 | 2026-03-27 18:40:31 |
| TXN-01011339 | DoorDash | $131.15 | $39.34 | $91.81 | 2026-03-27 18:39:40 |
| TXN-01016086 | Toast | $106.12 | $2.76 | $103.36 | 2026-03-27 18:39:17 |
| TXN-01014829 | GrubHub | $51.39 | $15.42 | $35.97 | 2026-03-27 18:36:51 |
| TXN-01012286 | DoorDash | $49.51 | $14.85 | $34.66 | 2026-03-27 18:34:57 |
| TXN-01010959 | DoorDash | $57.23 | $17.17 | $40.06 | 2026-03-27 18:32:42 |
| TXN-01019058 | Square | $67.16 | $1.95 | $65.21 | 2026-03-27 18:32:25 |
| TXN-01018245 | Square | $117.06 | $3.39 | $113.67 | 2026-03-27 18:26:27 |
| TXN-01017248 | Toast | $56.37 | $1.47 | $54.90 | 2026-03-27 18:25:58 |
| TXN-01013239 | UberEats | $127.69 | $38.31 | $89.38 | 2026-03-27 18:22:29 |
| TXN-01014368 | UberEats | $142.89 | $42.87 | $100.02 | 2026-03-27 18:22:11 |
| TXN-01012093 | DoorDash | $138.22 | $41.47 | $96.75 | 2026-03-27 18:22:02 |
| TXN-01011075 | DoorDash | $66.08 | $19.82 | $46.26 | 2026-03-27 18:21:57 |
| TXN-01013230 | UberEats | $75.59 | $22.68 | $52.91 | 2026-03-27 18:21:47 |
| TXN-01019137 | Square | $127.53 | $3.70 | $123.83 | 2026-03-27 18:20:50 |
| TXN-01017607 | Toast | $125.10 | $3.25 | $121.85 | 2026-03-27 18:16:45 |
| TXN-01013581 | UberEats | $74.82 | $22.45 | $52.37 | 2026-03-27 18:13:12 |
| TXN-01019918 | Clover | $91.70 | $2.20 | $89.50 | 2026-03-27 18:12:31 |
| TXN-01014810 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-27 18:12:13 |
| TXN-01017658 | Toast | $64.99 | $1.69 | $63.30 | 2026-03-27 18:09:24 |