Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012434 | UberEats | $70.46 | $21.14 | $49.32 | 2026-03-27 19:25:24 |
| TXN-01018754 | Square | $45.95 | $1.33 | $44.62 | 2026-03-27 19:25:18 |
| TXN-01009894 | DoorDash | $45.02 | $13.51 | $31.51 | 2026-03-27 19:22:15 |
| TXN-01009886 | DoorDash | $59.53 | $17.86 | $41.67 | 2026-03-27 19:21:30 |
| TXN-01015376 | GrubHub | $141.82 | $42.55 | $99.27 | 2026-03-27 19:21:12 |
| TXN-01016552 | Toast | $99.18 | $2.58 | $96.60 | 2026-03-27 19:20:31 |
| TXN-01009931 | DoorDash | $94.10 | $28.23 | $65.87 | 2026-03-27 19:16:35 |
| TXN-01012952 | UberEats | $48.71 | $14.61 | $34.10 | 2026-03-27 19:16:09 |
| TXN-01018962 | Square | $58.91 | $1.71 | $57.20 | 2026-03-27 19:10:40 |
| TXN-01012808 | UberEats | $59.50 | $17.85 | $41.65 | 2026-03-27 19:07:52 |
| TXN-01010497 | DoorDash | $137.12 | $41.14 | $95.98 | 2026-03-27 19:06:40 |
| TXN-01014722 | GrubHub | $100.98 | $30.29 | $70.69 | 2026-03-27 19:06:35 |
| TXN-01017689 | Square | $71.48 | $2.07 | $69.41 | 2026-03-27 19:03:22 |
| TXN-01018545 | Square | $102.92 | $2.98 | $99.94 | 2026-03-27 19:00:50 |
| TXN-01010440 | DoorDash | $54.20 | $16.26 | $37.94 | 2026-03-27 18:58:58 |
| TXN-01019900 | Clover | $58.58 | $1.41 | $57.17 | 2026-03-27 18:56:56 |
| TXN-01013478 | UberEats | $87.73 | $26.32 | $61.41 | 2026-03-27 18:55:26 |
| TXN-01015281 | GrubHub | $85.83 | $25.75 | $60.08 | 2026-03-27 18:55:21 |
| TXN-01017775 | Square | $60.64 | $1.76 | $58.88 | 2026-03-27 18:52:06 |
| TXN-01017277 | Toast | $59.52 | $1.55 | $57.97 | 2026-03-27 18:50:57 |
| TXN-01013081 | UberEats | $138.69 | $41.61 | $97.08 | 2026-03-27 18:48:08 |
| TXN-01016477 | Toast | $83.37 | $2.17 | $81.20 | 2026-03-27 18:48:02 |
| TXN-01019612 | Clover | $112.14 | $2.69 | $109.45 | 2026-03-27 18:46:47 |
| TXN-01013983 | UberEats | $101.39 | $30.42 | $70.97 | 2026-03-27 18:46:46 |
| TXN-01015279 | GrubHub | $149.05 | $44.72 | $104.33 | 2026-03-27 18:44:25 |