Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011197 | DoorDash | $103.75 | $31.12 | $72.63 | 2026-03-27 20:02:30 |
| TXN-01014418 | UberEats | $52.71 | $15.81 | $36.90 | 2026-03-27 20:01:43 |
| TXN-01015122 | GrubHub | $149.40 | $44.82 | $104.58 | 2026-03-27 20:00:18 |
| TXN-01019586 | Clover | $77.20 | $1.85 | $75.35 | 2026-03-27 20:00:14 |
| TXN-01014804 | GrubHub | $143.71 | $43.11 | $100.60 | 2026-03-27 19:59:48 |
| TXN-01012374 | UberEats | $86.22 | $25.87 | $60.35 | 2026-03-27 19:58:46 |
| TXN-01013833 | UberEats | $51.57 | $15.47 | $36.10 | 2026-03-27 19:58:07 |
| TXN-01010708 | DoorDash | $154.93 | $46.48 | $108.45 | 2026-03-27 19:51:06 |
| TXN-01015719 | GrubHub | $52.99 | $15.90 | $37.09 | 2026-03-27 19:50:50 |
| TXN-01009714 | DoorDash | $140.04 | $42.01 | $98.03 | 2026-03-27 19:49:46 |
| TXN-01016157 | Toast | $114.04 | $2.97 | $111.07 | 2026-03-27 19:47:12 |
| TXN-01019440 | Clover | $121.31 | $2.91 | $118.40 | 2026-03-27 19:46:14 |
| TXN-01011476 | DoorDash | $101.88 | $30.56 | $71.32 | 2026-03-27 19:43:05 |
| TXN-01012503 | UberEats | $60.93 | $18.28 | $42.65 | 2026-03-27 19:42:48 |
| TXN-01018869 | Square | $85.48 | $2.48 | $83.00 | 2026-03-27 19:38:31 |
| TXN-01010930 | DoorDash | $120.80 | $36.24 | $84.56 | 2026-03-27 19:38:28 |
| TXN-01010916 | DoorDash | $47.12 | $14.14 | $32.98 | 2026-03-27 19:37:34 |
| TXN-01014916 | GrubHub | $54.88 | $16.46 | $38.42 | 2026-03-27 19:30:26 |
| TXN-01011474 | DoorDash | $142.50 | $42.75 | $99.75 | 2026-03-27 19:29:58 |
| TXN-01019320 | Clover | $124.56 | $2.99 | $121.57 | 2026-03-27 19:29:51 |
| TXN-01016589 | Toast | $113.58 | $2.95 | $110.63 | 2026-03-27 19:29:38 |
| TXN-01015996 | Toast | $105.95 | $2.75 | $103.20 | 2026-03-27 19:29:01 |
| TXN-01014990 | GrubHub | $63.64 | $19.09 | $44.55 | 2026-03-27 19:29:00 |
| TXN-01016646 | Toast | $134.34 | $3.49 | $130.85 | 2026-03-27 19:26:47 |
| TXN-01018875 | Square | $125.58 | $3.64 | $121.94 | 2026-03-27 19:26:38 |