Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016921 | Toast | $73.45 | $1.91 | $71.54 | 2026-03-27 20:38:33 |
| TXN-01013411 | UberEats | $155.02 | $46.51 | $108.51 | 2026-03-27 20:34:53 |
| TXN-01013438 | UberEats | $72.57 | $21.77 | $50.80 | 2026-03-27 20:34:15 |
| TXN-01019350 | Clover | $111.62 | $2.68 | $108.94 | 2026-03-27 20:33:58 |
| TXN-01017470 | Toast | $49.58 | $1.29 | $48.29 | 2026-03-27 20:33:11 |
| TXN-01019104 | Square | $92.69 | $2.69 | $90.00 | 2026-03-27 20:31:29 |
| TXN-01018100 | Square | $133.62 | $3.87 | $129.75 | 2026-03-27 20:31:26 |
| TXN-01010941 | DoorDash | $150.46 | $45.14 | $105.32 | 2026-03-27 20:30:40 |
| TXN-01017212 | Toast | $122.00 | $3.17 | $118.83 | 2026-03-27 20:29:58 |
| TXN-01014996 | GrubHub | $126.95 | $38.09 | $88.86 | 2026-03-27 20:29:22 |
| TXN-01010344 | DoorDash | $116.99 | $35.10 | $81.89 | 2026-03-27 20:26:47 |
| TXN-01019182 | Square | $143.64 | $4.17 | $139.47 | 2026-03-27 20:26:47 |
| TXN-01017727 | Square | $84.37 | $2.45 | $81.92 | 2026-03-27 20:26:00 |
| TXN-01011523 | DoorDash | $106.01 | $31.80 | $74.21 | 2026-03-27 20:17:57 |
| TXN-01019863 | Clover | $141.38 | $3.39 | $137.99 | 2026-03-27 20:17:25 |
| TXN-01010883 | DoorDash | $93.24 | $27.97 | $65.27 | 2026-03-27 20:13:13 |
| TXN-01018909 | Square | $101.50 | $2.94 | $98.56 | 2026-03-27 20:12:54 |
| TXN-01012555 | UberEats | $54.86 | $16.46 | $38.40 | 2026-03-27 20:12:49 |
| TXN-01019380 | Clover | $78.10 | $1.87 | $76.23 | 2026-03-27 20:11:55 |
| TXN-01009753 | DoorDash | $99.54 | $29.86 | $69.68 | 2026-03-27 20:10:17 |
| TXN-01010413 | DoorDash | $115.39 | $34.62 | $80.77 | 2026-03-27 20:09:01 |
| TXN-01016509 | Toast | $117.62 | $3.06 | $114.56 | 2026-03-27 20:07:56 |
| TXN-01018740 | Square | $67.93 | $1.97 | $65.96 | 2026-03-27 20:06:46 |
| TXN-01014573 | UberEats | $148.87 | $44.66 | $104.21 | 2026-03-27 20:06:43 |
| TXN-01013619 | UberEats | $44.27 | $13.28 | $30.99 | 2026-03-27 20:06:35 |