Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018995 | Square | $92.24 | $2.67 | $89.57 | 2026-03-28 07:04:51 |
| TXN-01018508 | Square | $107.95 | $3.13 | $104.82 | 2026-03-28 07:00:06 |
| TXN-01009624 | DoorDash | $102.46 | $30.74 | $71.72 | 2026-03-27 23:47:12 |
| TXN-01011975 | DoorDash | $68.88 | $20.66 | $48.22 | 2026-03-27 23:24:09 |
| TXN-01014473 | UberEats | $52.20 | $15.66 | $36.54 | 2026-03-27 22:51:33 |
| TXN-01015871 | Toast | $58.65 | $1.52 | $57.13 | 2026-03-27 22:50:13 |
| TXN-01017319 | Toast | $69.82 | $1.82 | $68.00 | 2026-03-27 22:17:45 |
| TXN-01016771 | Toast | $47.24 | $1.23 | $46.01 | 2026-03-27 22:12:21 |
| TXN-01013067 | UberEats | $131.87 | $39.56 | $92.31 | 2026-03-27 21:48:26 |
| TXN-01017953 | Square | $90.76 | $2.63 | $88.13 | 2026-03-27 21:46:54 |
| TXN-01014484 | UberEats | $120.85 | $36.25 | $84.60 | 2026-03-27 21:42:30 |
| TXN-01012572 | UberEats | $84.83 | $25.45 | $59.38 | 2026-03-27 21:37:04 |
| TXN-01011819 | DoorDash | $51.93 | $15.58 | $36.35 | 2026-03-27 21:30:40 |
| TXN-01014452 | UberEats | $68.91 | $20.67 | $48.24 | 2026-03-27 21:29:35 |
| TXN-01013221 | UberEats | $156.89 | $47.07 | $109.82 | 2026-03-27 21:26:53 |
| TXN-01019483 | Clover | $140.39 | $3.37 | $137.02 | 2026-03-27 21:15:50 |
| TXN-01018552 | Square | $89.46 | $2.59 | $86.87 | 2026-03-27 21:05:19 |
| TXN-01017110 | Toast | $71.47 | $1.86 | $69.61 | 2026-03-27 21:03:32 |
| TXN-01015656 | GrubHub | $143.28 | $42.98 | $100.30 | 2026-03-27 21:00:17 |
| TXN-01018551 | Square | $63.93 | $1.85 | $62.08 | 2026-03-27 20:58:11 |
| TXN-01018324 | Square | $132.29 | $3.84 | $128.45 | 2026-03-27 20:54:48 |
| TXN-01010186 | DoorDash | $126.32 | $37.90 | $88.42 | 2026-03-27 20:51:15 |
| TXN-01019218 | Clover | $53.74 | $1.29 | $52.45 | 2026-03-27 20:51:07 |
| TXN-01012283 | DoorDash | $60.70 | $18.21 | $42.49 | 2026-03-27 20:48:04 |
| TXN-01012886 | UberEats | $62.37 | $18.71 | $43.66 | 2026-03-27 20:38:35 |