Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011450 | DoorDash | $123.21 | $36.96 | $86.25 | 2026-03-28 10:15:26 |
| TXN-01013960 | UberEats | $52.27 | $15.68 | $36.59 | 2026-03-28 10:08:41 |
| TXN-01012096 | DoorDash | $118.46 | $35.54 | $82.92 | 2026-03-28 09:53:58 |
| TXN-01013801 | UberEats | $150.54 | $45.16 | $105.38 | 2026-03-28 09:51:19 |
| TXN-01013047 | UberEats | $51.81 | $15.54 | $36.27 | 2026-03-28 09:50:45 |
| TXN-01018756 | Square | $132.59 | $3.85 | $128.74 | 2026-03-28 09:49:55 |
| TXN-01009626 | DoorDash | $62.46 | $18.74 | $43.72 | 2026-03-28 09:45:13 |
| TXN-01019041 | Square | $43.35 | $1.26 | $42.09 | 2026-03-28 09:39:54 |
| TXN-01019564 | Clover | $73.51 | $1.76 | $71.75 | 2026-03-28 09:34:26 |
| TXN-01019250 | Clover | $128.17 | $3.08 | $125.09 | 2026-03-28 09:27:36 |
| TXN-01018835 | Square | $132.31 | $3.84 | $128.47 | 2026-03-28 09:13:56 |
| TXN-01014651 | UberEats | $110.63 | $33.19 | $77.44 | 2026-03-28 09:11:01 |
| TXN-01016834 | Toast | $95.05 | $2.47 | $92.58 | 2026-03-28 09:09:58 |
| TXN-01014064 | UberEats | $70.68 | $21.20 | $49.48 | 2026-03-28 09:09:56 |
| TXN-01014042 | UberEats | $48.60 | $14.58 | $34.02 | 2026-03-28 09:01:56 |
| TXN-01010431 | DoorDash | $118.92 | $35.68 | $83.24 | 2026-03-28 08:53:58 |
| TXN-01012281 | DoorDash | $109.07 | $32.72 | $76.35 | 2026-03-28 08:52:45 |
| TXN-01018832 | Square | $129.48 | $3.75 | $125.73 | 2026-03-28 08:47:04 |
| TXN-01012373 | UberEats | $109.87 | $32.96 | $76.91 | 2026-03-28 08:46:39 |
| TXN-01016010 | Toast | $132.22 | $3.44 | $128.78 | 2026-03-28 08:36:31 |
| TXN-01011111 | DoorDash | $125.10 | $37.53 | $87.57 | 2026-03-28 08:26:53 |
| TXN-01014568 | UberEats | $109.66 | $32.90 | $76.76 | 2026-03-28 08:12:32 |
| TXN-01017963 | Square | $77.62 | $2.25 | $75.37 | 2026-03-28 07:39:06 |
| TXN-01014944 | GrubHub | $76.29 | $22.89 | $53.40 | 2026-03-28 07:29:53 |
| TXN-01020015 | Clover | $73.91 | $1.77 | $72.14 | 2026-03-28 07:15:22 |