Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012344 | UberEats | $84.12 | $25.24 | $58.88 | 2026-03-28 11:17:00 |
| TXN-01015799 | Toast | $68.43 | $1.78 | $66.65 | 2026-03-28 11:15:47 |
| TXN-01012070 | DoorDash | $93.07 | $27.92 | $65.15 | 2026-03-28 11:15:34 |
| TXN-01013037 | UberEats | $114.99 | $34.50 | $80.49 | 2026-03-28 11:15:06 |
| TXN-01011270 | DoorDash | $89.67 | $26.90 | $62.77 | 2026-03-28 11:12:34 |
| TXN-01010397 | DoorDash | $149.41 | $44.82 | $104.59 | 2026-03-28 11:09:19 |
| TXN-01011301 | DoorDash | $129.73 | $38.92 | $90.81 | 2026-03-28 11:06:32 |
| TXN-01017650 | Toast | $114.52 | $2.98 | $111.54 | 2026-03-28 11:05:22 |
| TXN-01017000 | Toast | $126.25 | $3.28 | $122.97 | 2026-03-28 11:05:08 |
| TXN-01011481 | DoorDash | $87.48 | $26.24 | $61.24 | 2026-03-28 11:04:00 |
| TXN-01017567 | Toast | $75.30 | $1.96 | $73.34 | 2026-03-28 11:01:26 |
| TXN-01019610 | Clover | $141.99 | $3.41 | $138.58 | 2026-03-28 11:01:21 |
| TXN-01014794 | GrubHub | $136.47 | $40.94 | $95.53 | 2026-03-28 11:00:59 |
| TXN-01013069 | UberEats | $113.73 | $34.12 | $79.61 | 2026-03-28 11:00:50 |
| TXN-01017130 | Toast | $99.98 | $2.60 | $97.38 | 2026-03-28 10:52:28 |
| TXN-01009817 | DoorDash | $109.82 | $32.95 | $76.87 | 2026-03-28 10:51:15 |
| TXN-01011326 | DoorDash | $67.22 | $20.17 | $47.05 | 2026-03-28 10:50:39 |
| TXN-01014147 | UberEats | $123.02 | $36.91 | $86.11 | 2026-03-28 10:47:18 |
| TXN-01017757 | Square | $142.86 | $4.14 | $138.72 | 2026-03-28 10:42:10 |
| TXN-01010559 | DoorDash | $120.09 | $36.03 | $84.06 | 2026-03-28 10:41:13 |
| TXN-01010948 | DoorDash | $100.05 | $30.01 | $70.04 | 2026-03-28 10:40:46 |
| TXN-01019670 | Clover | $131.95 | $3.17 | $128.78 | 2026-03-28 10:29:49 |
| TXN-01010922 | DoorDash | $102.24 | $30.67 | $71.57 | 2026-03-28 10:27:34 |
| TXN-01014926 | GrubHub | $132.04 | $39.61 | $92.43 | 2026-03-28 10:26:45 |
| TXN-01018250 | Square | $137.25 | $3.98 | $133.27 | 2026-03-28 10:18:51 |