Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018139 | Square | $141.58 | $4.11 | $137.47 | 2026-03-28 12:01:51 |
| TXN-01018911 | Square | $112.97 | $3.28 | $109.69 | 2026-03-28 12:01:29 |
| TXN-01009991 | DoorDash | $111.94 | $33.58 | $78.36 | 2026-03-28 11:59:20 |
| TXN-01009488 | DoorDash | $155.09 | $46.53 | $108.56 | 2026-03-28 11:59:11 |
| TXN-01011791 | DoorDash | $119.62 | $35.89 | $83.73 | 2026-03-28 11:58:48 |
| TXN-01009977 | DoorDash | $61.85 | $18.55 | $43.30 | 2026-03-28 11:55:26 |
| TXN-01014561 | UberEats | $94.23 | $28.27 | $65.96 | 2026-03-28 11:55:00 |
| TXN-01014792 | GrubHub | $111.03 | $33.31 | $77.72 | 2026-03-28 11:54:18 |
| TXN-01017455 | Toast | $88.09 | $2.29 | $85.80 | 2026-03-28 11:52:26 |
| TXN-01016183 | Toast | $102.66 | $2.67 | $99.99 | 2026-03-28 11:47:37 |
| TXN-01014340 | UberEats | $140.36 | $42.11 | $98.25 | 2026-03-28 11:47:28 |
| TXN-01012133 | DoorDash | $52.37 | $15.71 | $36.66 | 2026-03-28 11:44:10 |
| TXN-01013468 | UberEats | $79.57 | $23.87 | $55.70 | 2026-03-28 11:41:25 |
| TXN-01018815 | Square | $144.78 | $4.20 | $140.58 | 2026-03-28 11:39:27 |
| TXN-01015441 | GrubHub | $83.69 | $25.11 | $58.58 | 2026-03-28 11:36:33 |
| TXN-01018429 | Square | $114.89 | $3.33 | $111.56 | 2026-03-28 11:36:26 |
| TXN-01010295 | DoorDash | $134.51 | $40.35 | $94.16 | 2026-03-28 11:33:01 |
| TXN-01014580 | UberEats | $45.30 | $13.59 | $31.71 | 2026-03-28 11:30:34 |
| TXN-01018475 | Square | $84.84 | $2.46 | $82.38 | 2026-03-28 11:27:34 |
| TXN-01013000 | UberEats | $68.73 | $20.62 | $48.11 | 2026-03-28 11:26:51 |
| TXN-01013125 | UberEats | $140.08 | $42.02 | $98.06 | 2026-03-28 11:21:05 |
| TXN-01013503 | UberEats | $87.05 | $26.11 | $60.94 | 2026-03-28 11:19:57 |
| TXN-01013061 | UberEats | $46.93 | $14.08 | $32.85 | 2026-03-28 11:19:14 |
| TXN-01014714 | GrubHub | $101.64 | $30.49 | $71.15 | 2026-03-28 11:18:30 |
| TXN-01015620 | GrubHub | $96.02 | $28.81 | $67.21 | 2026-03-28 11:17:08 |