Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019077 | Square | $48.54 | $1.41 | $47.13 | 2026-03-28 12:45:35 |
| TXN-01019981 | Clover | $106.92 | $2.57 | $104.35 | 2026-03-28 12:45:00 |
| TXN-01013472 | UberEats | $85.48 | $25.64 | $59.84 | 2026-03-28 12:43:12 |
| TXN-01016861 | Toast | $141.73 | $3.68 | $138.05 | 2026-03-28 12:37:52 |
| TXN-01011053 | DoorDash | $62.58 | $18.77 | $43.81 | 2026-03-28 12:37:39 |
| TXN-01016447 | Toast | $137.14 | $3.57 | $133.57 | 2026-03-28 12:37:35 |
| TXN-01015711 | GrubHub | $97.03 | $29.11 | $67.92 | 2026-03-28 12:34:43 |
| TXN-01018622 | Square | $89.74 | $2.60 | $87.14 | 2026-03-28 12:31:57 |
| TXN-01011713 | DoorDash | $156.51 | $46.95 | $109.56 | 2026-03-28 12:30:47 |
| TXN-01009806 | DoorDash | $77.53 | $23.26 | $54.27 | 2026-03-28 12:28:24 |
| TXN-01015485 | GrubHub | $133.31 | $39.99 | $93.32 | 2026-03-28 12:26:53 |
| TXN-01018313 | Square | $136.59 | $3.96 | $132.63 | 2026-03-28 12:26:24 |
| TXN-01018813 | Square | $93.74 | $2.72 | $91.02 | 2026-03-28 12:24:58 |
| TXN-01013632 | UberEats | $76.49 | $22.95 | $53.54 | 2026-03-28 12:23:43 |
| TXN-01011804 | DoorDash | $100.13 | $30.04 | $70.09 | 2026-03-28 12:20:22 |
| TXN-01009884 | DoorDash | $153.03 | $45.91 | $107.12 | 2026-03-28 12:19:13 |
| TXN-01018628 | Square | $69.06 | $2.00 | $67.06 | 2026-03-28 12:15:22 |
| TXN-01009911 | DoorDash | $93.41 | $28.02 | $65.39 | 2026-03-28 12:13:02 |
| TXN-01014751 | GrubHub | $78.53 | $23.56 | $54.97 | 2026-03-28 12:11:51 |
| TXN-01011591 | DoorDash | $145.20 | $43.56 | $101.64 | 2026-03-28 12:11:21 |
| TXN-01012494 | UberEats | $47.17 | $14.15 | $33.02 | 2026-03-28 12:11:16 |
| TXN-01013625 | UberEats | $74.53 | $22.36 | $52.17 | 2026-03-28 12:10:38 |
| TXN-01010022 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-28 12:06:49 |
| TXN-01019480 | Clover | $112.71 | $2.71 | $110.00 | 2026-03-28 12:05:23 |
| TXN-01019749 | Clover | $41.83 | $1.00 | $40.83 | 2026-03-28 12:02:45 |