Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013530 | UberEats | $92.43 | $27.73 | $64.70 | 2026-03-28 13:03:45 |
| TXN-01018116 | Square | $41.25 | $1.20 | $40.05 | 2026-03-28 13:03:27 |
| TXN-01013522 | UberEats | $60.62 | $18.19 | $42.43 | 2026-03-28 13:02:21 |
| TXN-01019658 | Clover | $94.26 | $2.26 | $92.00 | 2026-03-28 13:01:17 |
| TXN-01019867 | Clover | $91.64 | $2.20 | $89.44 | 2026-03-28 13:00:34 |
| TXN-01014597 | UberEats | $56.55 | $16.96 | $39.59 | 2026-03-28 12:59:48 |
| TXN-01018979 | Square | $101.92 | $2.96 | $98.96 | 2026-03-28 12:59:14 |
| TXN-01013736 | UberEats | $103.93 | $31.18 | $72.75 | 2026-03-28 12:59:07 |
| TXN-01018880 | Square | $74.92 | $2.17 | $72.75 | 2026-03-28 12:58:30 |
| TXN-01011664 | DoorDash | $93.50 | $28.05 | $65.45 | 2026-03-28 12:58:29 |
| TXN-01011453 | DoorDash | $107.25 | $32.17 | $75.08 | 2026-03-28 12:56:26 |
| TXN-01010078 | DoorDash | $130.89 | $39.27 | $91.62 | 2026-03-28 12:55:59 |
| TXN-01017241 | Toast | $70.66 | $1.84 | $68.82 | 2026-03-28 12:55:12 |
| TXN-01018132 | Square | $120.61 | $3.50 | $117.11 | 2026-03-28 12:55:00 |
| TXN-01011858 | DoorDash | $73.95 | $22.18 | $51.77 | 2026-03-28 12:54:15 |
| TXN-01013984 | UberEats | $119.20 | $35.76 | $83.44 | 2026-03-28 12:53:19 |
| TXN-01018555 | Square | $96.90 | $2.81 | $94.09 | 2026-03-28 12:52:24 |
| TXN-01011769 | DoorDash | $102.35 | $30.70 | $71.65 | 2026-03-28 12:51:20 |
| TXN-01011412 | DoorDash | $83.00 | $24.90 | $58.10 | 2026-03-28 12:49:57 |
| TXN-01017617 | Toast | $99.85 | $2.60 | $97.25 | 2026-03-28 12:49:36 |
| TXN-01009520 | DoorDash | $136.47 | $40.94 | $95.53 | 2026-03-28 12:49:29 |
| TXN-01018739 | Square | $67.82 | $1.97 | $65.85 | 2026-03-28 12:49:09 |
| TXN-01012690 | UberEats | $126.88 | $38.06 | $88.82 | 2026-03-28 12:48:45 |
| TXN-01016803 | Toast | $137.08 | $3.56 | $133.52 | 2026-03-28 12:48:13 |
| TXN-01010121 | DoorDash | $121.68 | $36.50 | $85.18 | 2026-03-28 12:46:44 |