Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018563 | Square | $77.50 | $2.25 | $75.25 | 2026-03-28 13:49:58 |
| TXN-01017988 | Square | $58.43 | $1.69 | $56.74 | 2026-03-28 13:49:31 |
| TXN-01009772 | DoorDash | $72.49 | $21.75 | $50.74 | 2026-03-28 13:47:57 |
| TXN-01019718 | Clover | $121.13 | $2.91 | $118.22 | 2026-03-28 13:46:08 |
| TXN-01011497 | DoorDash | $61.93 | $18.58 | $43.35 | 2026-03-28 13:45:37 |
| TXN-01013118 | UberEats | $64.93 | $19.48 | $45.45 | 2026-03-28 13:44:13 |
| TXN-01019347 | Clover | $51.07 | $1.23 | $49.84 | 2026-03-28 13:42:29 |
| TXN-01011085 | DoorDash | $79.65 | $23.89 | $55.76 | 2026-03-28 13:41:38 |
| TXN-01010723 | DoorDash | $121.60 | $36.48 | $85.12 | 2026-03-28 13:39:39 |
| TXN-01013046 | UberEats | $142.01 | $42.60 | $99.41 | 2026-03-28 13:39:38 |
| TXN-01017063 | Toast | $139.03 | $3.61 | $135.42 | 2026-03-28 13:37:49 |
| TXN-01011244 | DoorDash | $47.10 | $14.13 | $32.97 | 2026-03-28 13:35:42 |
| TXN-01018075 | Square | $90.36 | $2.62 | $87.74 | 2026-03-28 13:33:13 |
| TXN-01012762 | UberEats | $44.48 | $13.34 | $31.14 | 2026-03-28 13:32:45 |
| TXN-01012498 | UberEats | $86.13 | $25.84 | $60.29 | 2026-03-28 13:29:37 |
| TXN-01014300 | UberEats | $70.66 | $21.20 | $49.46 | 2026-03-28 13:19:35 |
| TXN-01015440 | GrubHub | $47.75 | $14.32 | $33.43 | 2026-03-28 13:19:03 |
| TXN-01014253 | UberEats | $60.40 | $18.12 | $42.28 | 2026-03-28 13:16:31 |
| TXN-01009861 | DoorDash | $70.56 | $21.17 | $49.39 | 2026-03-28 13:16:13 |
| TXN-01018571 | Square | $127.34 | $3.69 | $123.65 | 2026-03-28 13:15:30 |
| TXN-01009733 | DoorDash | $93.52 | $28.06 | $65.46 | 2026-03-28 13:10:53 |
| TXN-01011370 | DoorDash | $67.70 | $20.31 | $47.39 | 2026-03-28 13:07:49 |
| TXN-01011795 | DoorDash | $97.82 | $29.35 | $68.47 | 2026-03-28 13:07:23 |
| TXN-01018449 | Square | $137.45 | $3.99 | $133.46 | 2026-03-28 13:06:27 |
| TXN-01010621 | DoorDash | $50.13 | $15.04 | $35.09 | 2026-03-28 13:05:57 |