Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015227 | GrubHub | $60.55 | $18.16 | $42.39 | 2026-03-28 16:06:59 |
| TXN-01019544 | Clover | $84.08 | $2.02 | $82.06 | 2026-03-28 16:06:54 |
| TXN-01019073 | Square | $131.60 | $3.82 | $127.78 | 2026-03-28 15:58:01 |
| TXN-01014632 | UberEats | $89.85 | $26.95 | $62.90 | 2026-03-28 15:57:53 |
| TXN-01010653 | DoorDash | $131.83 | $39.55 | $92.28 | 2026-03-28 15:57:48 |
| TXN-01017875 | Square | $118.61 | $3.44 | $115.17 | 2026-03-28 15:53:41 |
| TXN-01013863 | UberEats | $79.58 | $23.87 | $55.71 | 2026-03-28 15:51:57 |
| TXN-01016709 | Toast | $74.40 | $1.93 | $72.47 | 2026-03-28 15:51:04 |
| TXN-01012007 | DoorDash | $92.44 | $27.73 | $64.71 | 2026-03-28 15:50:41 |
| TXN-01014581 | UberEats | $44.69 | $13.41 | $31.28 | 2026-03-28 15:50:35 |
| TXN-01016360 | Toast | $100.22 | $2.61 | $97.61 | 2026-03-28 15:32:56 |
| TXN-01019791 | Clover | $101.48 | $2.44 | $99.04 | 2026-03-28 15:28:21 |
| TXN-01019688 | Clover | $64.00 | $1.54 | $62.46 | 2026-03-28 15:23:53 |
| TXN-01019144 | Square | $111.45 | $3.23 | $108.22 | 2026-03-28 15:08:52 |
| TXN-01012604 | UberEats | $109.03 | $32.71 | $76.32 | 2026-03-28 15:05:27 |
| TXN-01017866 | Square | $110.76 | $3.21 | $107.55 | 2026-03-28 15:03:47 |
| TXN-01016906 | Toast | $85.74 | $2.23 | $83.51 | 2026-03-28 14:57:15 |
| TXN-01011064 | DoorDash | $51.88 | $15.56 | $36.32 | 2026-03-28 14:49:14 |
| TXN-01020038 | Clover | $69.63 | $1.67 | $67.96 | 2026-03-28 14:48:29 |
| TXN-01009478 | DoorDash | $143.86 | $43.16 | $100.70 | 2026-03-28 14:47:28 |
| TXN-01018758 | Square | $143.87 | $4.17 | $139.70 | 2026-03-28 14:45:49 |
| TXN-01012260 | DoorDash | $96.53 | $28.96 | $67.57 | 2026-03-28 14:42:38 |
| TXN-01009510 | DoorDash | $132.58 | $39.77 | $92.81 | 2026-03-28 14:40:24 |
| TXN-01011963 | DoorDash | $65.61 | $19.68 | $45.93 | 2026-03-28 14:38:03 |
| TXN-01014850 | GrubHub | $144.16 | $43.25 | $100.91 | 2026-03-28 14:36:53 |