Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010155 | DoorDash | $80.57 | $24.17 | $56.40 | 2026-03-28 17:21:25 |
| TXN-01016588 | Toast | $50.90 | $1.32 | $49.58 | 2026-03-28 17:19:44 |
| TXN-01014531 | UberEats | $98.24 | $29.47 | $68.77 | 2026-03-28 17:19:06 |
| TXN-01013764 | UberEats | $104.92 | $31.48 | $73.44 | 2026-03-28 17:17:55 |
| TXN-01013347 | UberEats | $48.96 | $14.69 | $34.27 | 2026-03-28 17:16:58 |
| TXN-01010223 | DoorDash | $56.81 | $17.04 | $39.77 | 2026-03-28 17:16:16 |
| TXN-01017583 | Toast | $83.78 | $2.18 | $81.60 | 2026-03-28 17:14:51 |
| TXN-01019150 | Square | $44.94 | $1.30 | $43.64 | 2026-03-28 17:12:39 |
| TXN-01014941 | GrubHub | $123.81 | $37.14 | $86.67 | 2026-03-28 17:12:26 |
| TXN-01010731 | DoorDash | $122.44 | $36.73 | $85.71 | 2026-03-28 17:09:13 |
| TXN-01015784 | Toast | $47.92 | $1.25 | $46.67 | 2026-03-28 17:08:56 |
| TXN-01013279 | UberEats | $60.04 | $18.01 | $42.03 | 2026-03-28 17:06:02 |
| TXN-01012970 | UberEats | $150.46 | $45.14 | $105.32 | 2026-03-28 17:03:46 |
| TXN-01017439 | Toast | $77.25 | $2.01 | $75.24 | 2026-03-28 17:02:29 |
| TXN-01011430 | DoorDash | $69.34 | $20.80 | $48.54 | 2026-03-28 16:57:40 |
| TXN-01015428 | GrubHub | $114.06 | $34.22 | $79.84 | 2026-03-28 16:53:33 |
| TXN-01009706 | DoorDash | $147.26 | $44.18 | $103.08 | 2026-03-28 16:47:15 |
| TXN-01018489 | Square | $113.11 | $3.28 | $109.83 | 2026-03-28 16:36:59 |
| TXN-01013088 | UberEats | $44.69 | $13.41 | $31.28 | 2026-03-28 16:24:55 |
| TXN-01012452 | UberEats | $64.94 | $19.48 | $45.46 | 2026-03-28 16:24:28 |
| TXN-01012428 | UberEats | $76.26 | $22.88 | $53.38 | 2026-03-28 16:22:55 |
| TXN-01011729 | DoorDash | $152.74 | $45.82 | $106.92 | 2026-03-28 16:16:59 |
| TXN-01015043 | GrubHub | $61.04 | $18.31 | $42.73 | 2026-03-28 16:14:54 |
| TXN-01016505 | Toast | $94.57 | $2.46 | $92.11 | 2026-03-28 16:12:20 |
| TXN-01010304 | DoorDash | $78.54 | $23.56 | $54.98 | 2026-03-28 16:08:08 |