Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019660 | Clover | $133.32 | $3.20 | $130.12 | 2026-03-28 17:59:58 |
| TXN-01019446 | Clover | $95.39 | $2.29 | $93.10 | 2026-03-28 17:56:42 |
| TXN-01010110 | DoorDash | $99.13 | $29.74 | $69.39 | 2026-03-28 17:51:55 |
| TXN-01017096 | Toast | $136.89 | $3.56 | $133.33 | 2026-03-28 17:51:31 |
| TXN-01016430 | Toast | $46.82 | $1.22 | $45.60 | 2026-03-28 17:51:27 |
| TXN-01016609 | Toast | $71.12 | $1.85 | $69.27 | 2026-03-28 17:51:02 |
| TXN-01010315 | DoorDash | $73.88 | $22.16 | $51.72 | 2026-03-28 17:50:39 |
| TXN-01015863 | Toast | $93.59 | $2.43 | $91.16 | 2026-03-28 17:49:40 |
| TXN-01015144 | GrubHub | $102.29 | $30.69 | $71.60 | 2026-03-28 17:47:21 |
| TXN-01011674 | DoorDash | $128.03 | $38.41 | $89.62 | 2026-03-28 17:46:58 |
| TXN-01012600 | UberEats | $109.66 | $32.90 | $76.76 | 2026-03-28 17:46:16 |
| TXN-01011721 | DoorDash | $117.65 | $35.30 | $82.35 | 2026-03-28 17:45:22 |
| TXN-01014388 | UberEats | $88.17 | $26.45 | $61.72 | 2026-03-28 17:45:03 |
| TXN-01009740 | DoorDash | $120.65 | $36.20 | $84.45 | 2026-03-28 17:43:52 |
| TXN-01014940 | GrubHub | $99.61 | $29.88 | $69.73 | 2026-03-28 17:43:24 |
| TXN-01017521 | Toast | $56.79 | $1.48 | $55.31 | 2026-03-28 17:43:08 |
| TXN-01011981 | DoorDash | $120.75 | $36.23 | $84.52 | 2026-03-28 17:36:45 |
| TXN-01011376 | DoorDash | $122.03 | $36.61 | $85.42 | 2026-03-28 17:36:42 |
| TXN-01013901 | UberEats | $58.46 | $17.54 | $40.92 | 2026-03-28 17:35:23 |
| TXN-01012231 | DoorDash | $154.60 | $46.38 | $108.22 | 2026-03-28 17:34:45 |
| TXN-01014591 | UberEats | $106.61 | $31.98 | $74.63 | 2026-03-28 17:34:42 |
| TXN-01011860 | DoorDash | $111.44 | $33.43 | $78.01 | 2026-03-28 17:32:18 |
| TXN-01014098 | UberEats | $55.92 | $16.78 | $39.14 | 2026-03-28 17:32:17 |
| TXN-01017448 | Toast | $48.02 | $1.25 | $46.77 | 2026-03-28 17:27:06 |
| TXN-01013708 | UberEats | $154.83 | $46.45 | $108.38 | 2026-03-28 17:21:44 |