Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014065 | UberEats | $88.64 | $26.59 | $62.05 | 2026-03-28 18:29:20 |
| TXN-01015768 | Toast | $141.39 | $3.68 | $137.71 | 2026-03-28 18:28:56 |
| TXN-01009492 | DoorDash | $113.70 | $34.11 | $79.59 | 2026-03-28 18:28:32 |
| TXN-01014237 | UberEats | $130.95 | $39.28 | $91.67 | 2026-03-28 18:28:30 |
| TXN-01013205 | UberEats | $95.33 | $28.60 | $66.73 | 2026-03-28 18:27:44 |
| TXN-01015631 | GrubHub | $129.75 | $38.92 | $90.83 | 2026-03-28 18:26:42 |
| TXN-01014019 | UberEats | $103.33 | $31.00 | $72.33 | 2026-03-28 18:23:29 |
| TXN-01017225 | Toast | $55.86 | $1.45 | $54.41 | 2026-03-28 18:23:21 |
| TXN-01011277 | DoorDash | $61.85 | $18.55 | $43.30 | 2026-03-28 18:23:03 |
| TXN-01014747 | GrubHub | $51.68 | $15.50 | $36.18 | 2026-03-28 18:22:19 |
| TXN-01012177 | DoorDash | $113.52 | $34.06 | $79.46 | 2026-03-28 18:22:17 |
| TXN-01017165 | Toast | $100.46 | $2.61 | $97.85 | 2026-03-28 18:19:32 |
| TXN-01014590 | UberEats | $104.50 | $31.35 | $73.15 | 2026-03-28 18:16:48 |
| TXN-01019185 | Clover | $125.44 | $3.01 | $122.43 | 2026-03-28 18:14:22 |
| TXN-01012737 | UberEats | $151.04 | $45.31 | $105.73 | 2026-03-28 18:13:44 |
| TXN-01015407 | GrubHub | $158.70 | $47.61 | $111.09 | 2026-03-28 18:08:08 |
| TXN-01015958 | Toast | $75.79 | $1.97 | $73.82 | 2026-03-28 18:05:50 |
| TXN-01017850 | Square | $110.07 | $3.19 | $106.88 | 2026-03-28 18:04:54 |
| TXN-01012183 | DoorDash | $121.67 | $36.50 | $85.17 | 2026-03-28 18:03:28 |
| TXN-01011382 | DoorDash | $53.64 | $16.09 | $37.55 | 2026-03-28 18:02:59 |
| TXN-01019293 | Clover | $107.99 | $2.59 | $105.40 | 2026-03-28 18:02:46 |
| TXN-01016851 | Toast | $51.97 | $1.35 | $50.62 | 2026-03-28 18:02:42 |
| TXN-01015195 | GrubHub | $147.65 | $44.30 | $103.35 | 2026-03-28 18:02:08 |
| TXN-01019852 | Clover | $87.98 | $2.11 | $85.87 | 2026-03-28 18:00:55 |
| TXN-01018625 | Square | $85.60 | $2.48 | $83.12 | 2026-03-28 18:00:51 |