Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011380 | DoorDash | $89.69 | $26.91 | $62.78 | 2026-03-28 19:09:36 |
| TXN-01014372 | UberEats | $65.69 | $19.71 | $45.98 | 2026-03-28 19:08:52 |
| TXN-01012856 | UberEats | $82.23 | $24.67 | $57.56 | 2026-03-28 19:06:15 |
| TXN-01012659 | UberEats | $123.81 | $37.14 | $86.67 | 2026-03-28 18:59:50 |
| TXN-01012721 | UberEats | $150.56 | $45.17 | $105.39 | 2026-03-28 18:57:44 |
| TXN-01014962 | GrubHub | $140.88 | $42.26 | $98.62 | 2026-03-28 18:57:12 |
| TXN-01016528 | Toast | $58.83 | $1.53 | $57.30 | 2026-03-28 18:55:49 |
| TXN-01014038 | UberEats | $148.33 | $44.50 | $103.83 | 2026-03-28 18:55:13 |
| TXN-01009818 | DoorDash | $73.13 | $21.94 | $51.19 | 2026-03-28 18:54:43 |
| TXN-01013870 | UberEats | $117.93 | $35.38 | $82.55 | 2026-03-28 18:53:52 |
| TXN-01017419 | Toast | $112.00 | $2.91 | $109.09 | 2026-03-28 18:52:00 |
| TXN-01014506 | UberEats | $47.31 | $14.19 | $33.12 | 2026-03-28 18:49:56 |
| TXN-01019875 | Clover | $98.95 | $2.37 | $96.58 | 2026-03-28 18:47:57 |
| TXN-01016284 | Toast | $64.80 | $1.68 | $63.12 | 2026-03-28 18:47:51 |
| TXN-01012389 | UberEats | $133.44 | $40.03 | $93.41 | 2026-03-28 18:46:16 |
| TXN-01012779 | UberEats | $150.50 | $45.15 | $105.35 | 2026-03-28 18:45:21 |
| TXN-01012960 | UberEats | $133.13 | $39.94 | $93.19 | 2026-03-28 18:43:20 |
| TXN-01010117 | DoorDash | $95.27 | $28.58 | $66.69 | 2026-03-28 18:42:51 |
| TXN-01011045 | DoorDash | $115.69 | $34.71 | $80.98 | 2026-03-28 18:40:25 |
| TXN-01012285 | DoorDash | $154.52 | $46.36 | $108.16 | 2026-03-28 18:40:21 |
| TXN-01015011 | GrubHub | $82.94 | $24.88 | $58.06 | 2026-03-28 18:39:03 |
| TXN-01010724 | DoorDash | $57.34 | $17.20 | $40.14 | 2026-03-28 18:36:54 |
| TXN-01010665 | DoorDash | $110.87 | $33.26 | $77.61 | 2026-03-28 18:35:47 |
| TXN-01011542 | DoorDash | $45.85 | $13.76 | $32.09 | 2026-03-28 18:34:31 |
| TXN-01010985 | DoorDash | $90.04 | $27.01 | $63.03 | 2026-03-28 18:31:46 |