Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019147 | Square | $136.55 | $3.96 | $132.59 | 2026-03-28 20:01:15 |
| TXN-01011302 | DoorDash | $55.92 | $16.78 | $39.14 | 2026-03-28 20:01:08 |
| TXN-01018616 | Square | $60.54 | $1.76 | $58.78 | 2026-03-28 19:59:11 |
| TXN-01016435 | Toast | $136.74 | $3.56 | $133.18 | 2026-03-28 19:58:33 |
| TXN-01012713 | UberEats | $70.98 | $21.29 | $49.69 | 2026-03-28 19:56:53 |
| TXN-01017216 | Toast | $85.87 | $2.23 | $83.64 | 2026-03-28 19:55:14 |
| TXN-01015434 | GrubHub | $142.80 | $42.84 | $99.96 | 2026-03-28 19:54:02 |
| TXN-01017433 | Toast | $121.25 | $3.15 | $118.10 | 2026-03-28 19:47:40 |
| TXN-01016400 | Toast | $46.64 | $1.21 | $45.43 | 2026-03-28 19:39:15 |
| TXN-01018302 | Square | $92.07 | $2.67 | $89.40 | 2026-03-28 19:39:14 |
| TXN-01016281 | Toast | $124.05 | $3.23 | $120.82 | 2026-03-28 19:38:16 |
| TXN-01012909 | UberEats | $119.86 | $35.96 | $83.90 | 2026-03-28 19:31:48 |
| TXN-01014556 | UberEats | $97.12 | $29.14 | $67.98 | 2026-03-28 19:28:17 |
| TXN-01014270 | UberEats | $65.33 | $19.60 | $45.73 | 2026-03-28 19:26:58 |
| TXN-01010920 | DoorDash | $145.17 | $43.55 | $101.62 | 2026-03-28 19:26:53 |
| TXN-01011716 | DoorDash | $94.64 | $28.39 | $66.25 | 2026-03-28 19:22:41 |
| TXN-01012918 | UberEats | $109.77 | $32.93 | $76.84 | 2026-03-28 19:22:09 |
| TXN-01012208 | DoorDash | $136.07 | $40.82 | $95.25 | 2026-03-28 19:21:11 |
| TXN-01019607 | Clover | $113.15 | $2.72 | $110.43 | 2026-03-28 19:18:12 |
| TXN-01015245 | GrubHub | $69.80 | $20.94 | $48.86 | 2026-03-28 19:17:57 |
| TXN-01018647 | Square | $63.37 | $1.84 | $61.53 | 2026-03-28 19:16:00 |
| TXN-01011722 | DoorDash | $123.22 | $36.97 | $86.25 | 2026-03-28 19:14:51 |
| TXN-01012224 | DoorDash | $75.13 | $22.54 | $52.59 | 2026-03-28 19:14:01 |
| TXN-01012693 | UberEats | $156.73 | $47.02 | $109.71 | 2026-03-28 19:10:05 |
| TXN-01010247 | DoorDash | $98.21 | $29.46 | $68.75 | 2026-03-28 19:09:49 |