Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010852 | DoorDash | $149.63 | $44.89 | $104.74 | 2026-03-28 20:57:07 |
| TXN-01015258 | GrubHub | $130.73 | $39.22 | $91.51 | 2026-03-28 20:56:12 |
| TXN-01009380 | DoorDash | $85.50 | $25.65 | $59.85 | 2026-03-28 20:56:10 |
| TXN-01011037 | DoorDash | $130.49 | $39.15 | $91.34 | 2026-03-28 20:54:20 |
| TXN-01015349 | GrubHub | $45.29 | $13.59 | $31.70 | 2026-03-28 20:44:44 |
| TXN-01010594 | DoorDash | $100.84 | $30.25 | $70.59 | 2026-03-28 20:44:25 |
| TXN-01016406 | Toast | $111.87 | $2.91 | $108.96 | 2026-03-28 20:41:06 |
| TXN-01014333 | UberEats | $44.54 | $13.36 | $31.18 | 2026-03-28 20:40:47 |
| TXN-01009530 | DoorDash | $111.90 | $33.57 | $78.33 | 2026-03-28 20:39:17 |
| TXN-01015269 | GrubHub | $101.49 | $30.45 | $71.04 | 2026-03-28 20:38:21 |
| TXN-01016382 | Toast | $142.69 | $3.71 | $138.98 | 2026-03-28 20:36:07 |
| TXN-01010016 | DoorDash | $81.88 | $24.56 | $57.32 | 2026-03-28 20:32:02 |
| TXN-01011005 | DoorDash | $85.29 | $25.59 | $59.70 | 2026-03-28 20:31:59 |
| TXN-01009942 | DoorDash | $135.99 | $40.80 | $95.19 | 2026-03-28 20:30:44 |
| TXN-01011116 | DoorDash | $104.86 | $31.46 | $73.40 | 2026-03-28 20:26:09 |
| TXN-01010831 | DoorDash | $123.38 | $37.01 | $86.37 | 2026-03-28 20:25:37 |
| TXN-01019417 | Clover | $122.14 | $2.93 | $119.21 | 2026-03-28 20:20:21 |
| TXN-01019402 | Clover | $144.56 | $3.47 | $141.09 | 2026-03-28 20:15:58 |
| TXN-01018618 | Square | $93.14 | $2.70 | $90.44 | 2026-03-28 20:15:44 |
| TXN-01015467 | GrubHub | $155.20 | $46.56 | $108.64 | 2026-03-28 20:13:57 |
| TXN-01018306 | Square | $101.41 | $2.94 | $98.47 | 2026-03-28 20:12:18 |
| TXN-01014914 | GrubHub | $90.71 | $27.21 | $63.50 | 2026-03-28 20:11:03 |
| TXN-01015217 | GrubHub | $156.57 | $46.97 | $109.60 | 2026-03-28 20:09:38 |
| TXN-01010900 | DoorDash | $70.65 | $21.20 | $49.45 | 2026-03-28 20:06:34 |
| TXN-01018463 | Square | $81.89 | $2.37 | $79.52 | 2026-03-28 20:06:13 |