Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012689 | UberEats | $129.31 | $38.79 | $90.52 | 2026-03-28 22:13:18 |
| TXN-01018870 | Square | $66.63 | $1.93 | $64.70 | 2026-03-28 22:00:34 |
| TXN-01012593 | UberEats | $113.81 | $34.14 | $79.67 | 2026-03-28 21:57:24 |
| TXN-01015385 | GrubHub | $128.10 | $38.43 | $89.67 | 2026-03-28 21:56:19 |
| TXN-01018328 | Square | $84.53 | $2.45 | $82.08 | 2026-03-28 21:52:46 |
| TXN-01011207 | DoorDash | $142.14 | $42.64 | $99.50 | 2026-03-28 21:47:01 |
| TXN-01014415 | UberEats | $58.25 | $17.47 | $40.78 | 2026-03-28 21:44:50 |
| TXN-01017353 | Toast | $69.79 | $1.81 | $67.98 | 2026-03-28 21:41:13 |
| TXN-01011172 | DoorDash | $92.26 | $27.68 | $64.58 | 2026-03-28 21:39:17 |
| TXN-01009720 | DoorDash | $138.69 | $41.61 | $97.08 | 2026-03-28 21:35:38 |
| TXN-01010416 | DoorDash | $116.94 | $35.08 | $81.86 | 2026-03-28 21:31:18 |
| TXN-01013204 | UberEats | $91.85 | $27.55 | $64.30 | 2026-03-28 21:28:20 |
| TXN-01018638 | Square | $136.39 | $3.96 | $132.43 | 2026-03-28 21:26:51 |
| TXN-01011984 | DoorDash | $65.61 | $19.68 | $45.93 | 2026-03-28 21:17:07 |
| TXN-01015380 | GrubHub | $110.57 | $33.17 | $77.40 | 2026-03-28 21:14:36 |
| TXN-01012966 | UberEats | $157.88 | $47.36 | $110.52 | 2026-03-28 21:14:27 |
| TXN-01018453 | Square | $107.03 | $3.10 | $103.93 | 2026-03-28 21:11:34 |
| TXN-01013735 | UberEats | $108.37 | $32.51 | $75.86 | 2026-03-28 21:09:45 |
| TXN-01011011 | DoorDash | $120.00 | $36.00 | $84.00 | 2026-03-28 21:08:38 |
| TXN-01018998 | Square | $90.16 | $2.61 | $87.55 | 2026-03-28 21:07:29 |
| TXN-01019337 | Clover | $87.19 | $2.09 | $85.10 | 2026-03-28 20:59:33 |
| TXN-01015285 | GrubHub | $113.54 | $34.06 | $79.48 | 2026-03-28 20:59:26 |
| TXN-01010363 | DoorDash | $148.47 | $44.54 | $103.93 | 2026-03-28 20:59:11 |
| TXN-01018712 | Square | $104.48 | $3.03 | $101.45 | 2026-03-28 20:59:01 |
| TXN-01016943 | Toast | $45.82 | $1.19 | $44.63 | 2026-03-28 20:57:15 |