Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010266 | DoorDash | $107.75 | $32.32 | $75.43 | 2026-03-29 09:32:42 |
| TXN-01012885 | UberEats | $49.41 | $14.82 | $34.59 | 2026-03-29 09:27:15 |
| TXN-01019929 | Clover | $89.59 | $2.15 | $87.44 | 2026-03-29 09:20:11 |
| TXN-01013989 | UberEats | $68.12 | $20.44 | $47.68 | 2026-03-29 09:19:10 |
| TXN-01009579 | DoorDash | $83.64 | $25.09 | $58.55 | 2026-03-29 09:14:47 |
| TXN-01015348 | GrubHub | $90.22 | $27.07 | $63.15 | 2026-03-29 09:11:10 |
| TXN-01009392 | DoorDash | $76.46 | $22.94 | $53.52 | 2026-03-29 08:50:12 |
| TXN-01012429 | UberEats | $46.69 | $14.01 | $32.68 | 2026-03-29 08:41:44 |
| TXN-01011165 | DoorDash | $76.14 | $22.84 | $53.30 | 2026-03-29 08:39:41 |
| TXN-01009980 | DoorDash | $97.70 | $29.31 | $68.39 | 2026-03-29 08:35:56 |
| TXN-01012694 | UberEats | $136.44 | $40.93 | $95.51 | 2026-03-29 08:27:42 |
| TXN-01010965 | DoorDash | $48.76 | $14.63 | $34.13 | 2026-03-29 08:20:49 |
| TXN-01019930 | Clover | $84.12 | $2.02 | $82.10 | 2026-03-29 08:18:34 |
| TXN-01020001 | Clover | $77.44 | $1.86 | $75.58 | 2026-03-29 08:01:42 |
| TXN-01019521 | Clover | $41.90 | $1.01 | $40.89 | 2026-03-29 07:42:30 |
| TXN-01016143 | Toast | $91.65 | $2.38 | $89.27 | 2026-03-29 07:42:22 |
| TXN-01013515 | UberEats | $44.49 | $13.35 | $31.14 | 2026-03-29 07:22:45 |
| TXN-01013597 | UberEats | $113.02 | $33.91 | $79.11 | 2026-03-29 07:09:18 |
| TXN-01009572 | DoorDash | $55.99 | $16.80 | $39.19 | 2026-03-28 23:47:52 |
| TXN-01009363 | DoorDash | $119.68 | $35.90 | $83.78 | 2026-03-28 23:47:05 |
| TXN-01014532 | UberEats | $148.36 | $44.51 | $103.85 | 2026-03-28 23:36:11 |
| TXN-01010702 | DoorDash | $128.86 | $38.66 | $90.20 | 2026-03-28 22:52:25 |
| TXN-01015688 | GrubHub | $149.56 | $44.87 | $104.69 | 2026-03-28 22:30:03 |
| TXN-01011446 | DoorDash | $95.66 | $28.70 | $66.96 | 2026-03-28 22:27:44 |
| TXN-01014292 | UberEats | $151.50 | $45.45 | $106.05 | 2026-03-28 22:26:15 |