Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013490 | UberEats | $111.45 | $33.44 | $78.01 | 2026-03-29 11:06:23 |
| TXN-01016768 | Toast | $128.31 | $3.34 | $124.97 | 2026-03-29 11:04:11 |
| TXN-01015612 | GrubHub | $46.86 | $14.06 | $32.80 | 2026-03-29 11:02:00 |
| TXN-01014080 | UberEats | $76.10 | $22.83 | $53.27 | 2026-03-29 11:01:26 |
| TXN-01019424 | Clover | $142.30 | $3.42 | $138.88 | 2026-03-29 11:01:22 |
| TXN-01020032 | Clover | $87.83 | $2.11 | $85.72 | 2026-03-29 10:56:24 |
| TXN-01011347 | DoorDash | $50.41 | $15.12 | $35.29 | 2026-03-29 10:55:56 |
| TXN-01012004 | DoorDash | $56.50 | $16.95 | $39.55 | 2026-03-29 10:48:55 |
| TXN-01012822 | UberEats | $142.72 | $42.82 | $99.90 | 2026-03-29 10:46:14 |
| TXN-01015019 | GrubHub | $113.51 | $34.05 | $79.46 | 2026-03-29 10:45:48 |
| TXN-01013780 | UberEats | $85.85 | $25.75 | $60.10 | 2026-03-29 10:40:02 |
| TXN-01010000 | DoorDash | $118.55 | $35.56 | $82.99 | 2026-03-29 10:31:27 |
| TXN-01011091 | DoorDash | $100.81 | $30.24 | $70.57 | 2026-03-29 10:22:28 |
| TXN-01013384 | UberEats | $148.48 | $44.54 | $103.94 | 2026-03-29 10:22:23 |
| TXN-01017627 | Toast | $122.28 | $3.18 | $119.10 | 2026-03-29 10:19:33 |
| TXN-01013624 | UberEats | $84.07 | $25.22 | $58.85 | 2026-03-29 10:15:43 |
| TXN-01011846 | DoorDash | $116.37 | $34.91 | $81.46 | 2026-03-29 10:00:52 |
| TXN-01017472 | Toast | $48.05 | $1.25 | $46.80 | 2026-03-29 10:00:12 |
| TXN-01011587 | DoorDash | $73.84 | $22.15 | $51.69 | 2026-03-29 09:55:38 |
| TXN-01010561 | DoorDash | $153.19 | $45.96 | $107.23 | 2026-03-29 09:55:16 |
| TXN-01012305 | DoorDash | $115.68 | $34.70 | $80.98 | 2026-03-29 09:55:04 |
| TXN-01011844 | DoorDash | $143.13 | $42.94 | $100.19 | 2026-03-29 09:45:44 |
| TXN-01010255 | DoorDash | $159.03 | $47.71 | $111.32 | 2026-03-29 09:45:08 |
| TXN-01018592 | Square | $129.00 | $3.74 | $125.26 | 2026-03-29 09:43:43 |
| TXN-01010717 | DoorDash | $49.89 | $14.97 | $34.92 | 2026-03-29 09:33:04 |