Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019049 | Square | $46.55 | $1.35 | $45.20 | 2026-03-29 12:07:27 |
| TXN-01011954 | DoorDash | $62.36 | $18.71 | $43.65 | 2026-03-29 12:03:41 |
| TXN-01013743 | UberEats | $99.61 | $29.88 | $69.73 | 2026-03-29 12:02:15 |
| TXN-01016221 | Toast | $110.35 | $2.87 | $107.48 | 2026-03-29 12:01:54 |
| TXN-01012089 | DoorDash | $75.07 | $22.52 | $52.55 | 2026-03-29 12:01:47 |
| TXN-01019261 | Clover | $141.58 | $3.40 | $138.18 | 2026-03-29 12:01:03 |
| TXN-01019235 | Clover | $113.06 | $2.71 | $110.35 | 2026-03-29 12:00:14 |
| TXN-01017229 | Toast | $58.60 | $1.52 | $57.08 | 2026-03-29 11:59:42 |
| TXN-01011145 | DoorDash | $134.33 | $40.30 | $94.03 | 2026-03-29 11:58:36 |
| TXN-01011078 | DoorDash | $148.71 | $44.61 | $104.10 | 2026-03-29 11:55:59 |
| TXN-01017678 | Toast | $129.03 | $3.35 | $125.68 | 2026-03-29 11:51:09 |
| TXN-01017245 | Toast | $131.37 | $3.42 | $127.95 | 2026-03-29 11:44:59 |
| TXN-01014592 | UberEats | $63.01 | $18.90 | $44.11 | 2026-03-29 11:43:12 |
| TXN-01019814 | Clover | $64.26 | $1.54 | $62.72 | 2026-03-29 11:42:30 |
| TXN-01015256 | GrubHub | $156.96 | $47.09 | $109.87 | 2026-03-29 11:35:03 |
| TXN-01012473 | UberEats | $135.73 | $40.72 | $95.01 | 2026-03-29 11:34:36 |
| TXN-01012386 | UberEats | $150.95 | $45.28 | $105.67 | 2026-03-29 11:34:03 |
| TXN-01012707 | UberEats | $137.18 | $41.15 | $96.03 | 2026-03-29 11:32:44 |
| TXN-01010585 | DoorDash | $127.49 | $38.25 | $89.24 | 2026-03-29 11:32:01 |
| TXN-01009515 | DoorDash | $88.79 | $26.64 | $62.15 | 2026-03-29 11:19:53 |
| TXN-01012648 | UberEats | $101.90 | $30.57 | $71.33 | 2026-03-29 11:16:34 |
| TXN-01017873 | Square | $52.07 | $1.51 | $50.56 | 2026-03-29 11:15:51 |
| TXN-01011204 | DoorDash | $59.10 | $17.73 | $41.37 | 2026-03-29 11:09:48 |
| TXN-01020035 | Clover | $90.16 | $2.16 | $88.00 | 2026-03-29 11:08:28 |
| TXN-01019266 | Clover | $70.26 | $1.69 | $68.57 | 2026-03-29 11:07:52 |