Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017259 | Toast | $129.89 | $3.38 | $126.51 | 2026-03-29 12:36:05 |
| TXN-01018179 | Square | $79.17 | $2.30 | $76.87 | 2026-03-29 12:35:57 |
| TXN-01018908 | Square | $46.31 | $1.34 | $44.97 | 2026-03-29 12:34:41 |
| TXN-01014921 | GrubHub | $123.88 | $37.16 | $86.72 | 2026-03-29 12:31:45 |
| TXN-01017112 | Toast | $78.44 | $2.04 | $76.40 | 2026-03-29 12:31:37 |
| TXN-01011835 | DoorDash | $115.57 | $34.67 | $80.90 | 2026-03-29 12:30:43 |
| TXN-01019009 | Square | $91.72 | $2.66 | $89.06 | 2026-03-29 12:28:59 |
| TXN-01018670 | Square | $52.68 | $1.53 | $51.15 | 2026-03-29 12:28:57 |
| TXN-01020014 | Clover | $108.31 | $2.60 | $105.71 | 2026-03-29 12:27:58 |
| TXN-01015769 | Toast | $126.39 | $3.29 | $123.10 | 2026-03-29 12:27:42 |
| TXN-01012082 | DoorDash | $108.77 | $32.63 | $76.14 | 2026-03-29 12:27:24 |
| TXN-01009601 | DoorDash | $92.72 | $27.82 | $64.90 | 2026-03-29 12:26:06 |
| TXN-01016384 | Toast | $102.46 | $2.66 | $99.80 | 2026-03-29 12:21:35 |
| TXN-01010927 | DoorDash | $63.60 | $19.08 | $44.52 | 2026-03-29 12:20:32 |
| TXN-01015933 | Toast | $85.70 | $2.23 | $83.47 | 2026-03-29 12:19:58 |
| TXN-01011065 | DoorDash | $51.95 | $15.59 | $36.36 | 2026-03-29 12:19:52 |
| TXN-01012704 | UberEats | $113.84 | $34.15 | $79.69 | 2026-03-29 12:18:58 |
| TXN-01017400 | Toast | $136.57 | $3.55 | $133.02 | 2026-03-29 12:18:24 |
| TXN-01011089 | DoorDash | $117.00 | $35.10 | $81.90 | 2026-03-29 12:17:00 |
| TXN-01015097 | GrubHub | $45.93 | $13.78 | $32.15 | 2026-03-29 12:15:35 |
| TXN-01013539 | UberEats | $118.50 | $35.55 | $82.95 | 2026-03-29 12:12:33 |
| TXN-01018217 | Square | $103.20 | $2.99 | $100.21 | 2026-03-29 12:10:57 |
| TXN-01019750 | Clover | $89.22 | $2.14 | $87.08 | 2026-03-29 12:09:41 |
| TXN-01012578 | UberEats | $66.52 | $19.96 | $46.56 | 2026-03-29 12:09:18 |
| TXN-01015882 | Toast | $94.97 | $2.47 | $92.50 | 2026-03-29 12:08:50 |