Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015426 | GrubHub | $126.74 | $38.02 | $88.72 | 2026-03-29 13:28:48 |
| TXN-01018794 | Square | $91.88 | $2.66 | $89.22 | 2026-03-29 13:28:19 |
| TXN-01013547 | UberEats | $146.45 | $43.93 | $102.52 | 2026-03-29 13:27:12 |
| TXN-01010492 | DoorDash | $145.33 | $43.60 | $101.73 | 2026-03-29 13:27:09 |
| TXN-01016715 | Toast | $59.32 | $1.54 | $57.78 | 2026-03-29 13:25:36 |
| TXN-01011295 | DoorDash | $89.08 | $26.72 | $62.36 | 2026-03-29 13:23:02 |
| TXN-01012351 | UberEats | $111.17 | $33.35 | $77.82 | 2026-03-29 13:20:20 |
| TXN-01011007 | DoorDash | $127.50 | $38.25 | $89.25 | 2026-03-29 13:20:10 |
| TXN-01014309 | UberEats | $101.67 | $30.50 | $71.17 | 2026-03-29 13:20:04 |
| TXN-01012722 | UberEats | $150.78 | $45.23 | $105.55 | 2026-03-29 13:19:19 |
| TXN-01013155 | UberEats | $102.89 | $30.87 | $72.02 | 2026-03-29 13:17:19 |
| TXN-01010197 | DoorDash | $46.66 | $14.00 | $32.66 | 2026-03-29 13:07:41 |
| TXN-01018485 | Square | $136.54 | $3.96 | $132.58 | 2026-03-29 13:06:07 |
| TXN-01011488 | DoorDash | $143.46 | $43.04 | $100.42 | 2026-03-29 13:05:28 |
| TXN-01018200 | Square | $72.16 | $2.09 | $70.07 | 2026-03-29 12:59:49 |
| TXN-01009676 | DoorDash | $119.61 | $35.88 | $83.73 | 2026-03-29 12:59:36 |
| TXN-01017136 | Toast | $52.57 | $1.37 | $51.20 | 2026-03-29 12:59:04 |
| TXN-01015820 | Toast | $77.48 | $2.01 | $75.47 | 2026-03-29 12:54:20 |
| TXN-01018614 | Square | $76.02 | $2.20 | $73.82 | 2026-03-29 12:51:12 |
| TXN-01018891 | Square | $59.51 | $1.73 | $57.78 | 2026-03-29 12:50:00 |
| TXN-01019132 | Square | $92.28 | $2.68 | $89.60 | 2026-03-29 12:47:01 |
| TXN-01017867 | Square | $108.84 | $3.16 | $105.68 | 2026-03-29 12:46:39 |
| TXN-01011087 | DoorDash | $109.07 | $32.72 | $76.35 | 2026-03-29 12:43:36 |
| TXN-01020012 | Clover | $55.06 | $1.32 | $53.74 | 2026-03-29 12:43:27 |
| TXN-01011429 | DoorDash | $105.20 | $31.56 | $73.64 | 2026-03-29 12:39:40 |