Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010109 | DoorDash | $145.36 | $43.61 | $101.75 | 2026-03-29 14:05:45 |
| TXN-01019887 | Clover | $133.87 | $3.21 | $130.66 | 2026-03-29 14:05:16 |
| TXN-01012361 | UberEats | $59.39 | $17.82 | $41.57 | 2026-03-29 14:04:08 |
| TXN-01018806 | Square | $50.07 | $1.45 | $48.62 | 2026-03-29 14:03:30 |
| TXN-01013887 | UberEats | $47.04 | $14.11 | $32.93 | 2026-03-29 14:00:42 |
| TXN-01014572 | UberEats | $123.86 | $37.16 | $86.70 | 2026-03-29 13:58:45 |
| TXN-01014025 | UberEats | $123.70 | $37.11 | $86.59 | 2026-03-29 13:54:58 |
| TXN-01013936 | UberEats | $73.11 | $21.93 | $51.18 | 2026-03-29 13:54:21 |
| TXN-01015328 | GrubHub | $155.33 | $46.60 | $108.73 | 2026-03-29 13:53:24 |
| TXN-01014727 | GrubHub | $77.29 | $23.19 | $54.10 | 2026-03-29 13:51:58 |
| TXN-01012002 | DoorDash | $58.78 | $17.63 | $41.15 | 2026-03-29 13:51:40 |
| TXN-01013461 | UberEats | $134.46 | $40.34 | $94.12 | 2026-03-29 13:49:55 |
| TXN-01016471 | Toast | $113.21 | $2.94 | $110.27 | 2026-03-29 13:48:04 |
| TXN-01013994 | UberEats | $83.79 | $25.14 | $58.65 | 2026-03-29 13:45:30 |
| TXN-01009441 | DoorDash | $89.20 | $26.76 | $62.44 | 2026-03-29 13:45:15 |
| TXN-01010654 | DoorDash | $64.55 | $19.36 | $45.19 | 2026-03-29 13:42:34 |
| TXN-01009412 | DoorDash | $97.07 | $29.12 | $67.95 | 2026-03-29 13:34:22 |
| TXN-01013168 | UberEats | $110.35 | $33.10 | $77.25 | 2026-03-29 13:32:59 |
| TXN-01009830 | DoorDash | $74.02 | $22.21 | $51.81 | 2026-03-29 13:32:53 |
| TXN-01011913 | DoorDash | $118.93 | $35.68 | $83.25 | 2026-03-29 13:32:23 |
| TXN-01012195 | DoorDash | $124.23 | $37.27 | $86.96 | 2026-03-29 13:31:30 |
| TXN-01017281 | Toast | $57.12 | $1.49 | $55.63 | 2026-03-29 13:30:24 |
| TXN-01012711 | UberEats | $65.85 | $19.75 | $46.10 | 2026-03-29 13:30:08 |
| TXN-01018516 | Square | $56.63 | $1.64 | $54.99 | 2026-03-29 13:29:07 |
| TXN-01014558 | UberEats | $75.49 | $22.65 | $52.84 | 2026-03-29 13:29:03 |