Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013225 | UberEats | $94.72 | $28.42 | $66.30 | 2026-03-29 15:16:19 |
| TXN-01015216 | GrubHub | $69.23 | $20.77 | $48.46 | 2026-03-29 15:13:07 |
| TXN-01012200 | DoorDash | $81.61 | $24.48 | $57.13 | 2026-03-29 15:12:57 |
| TXN-01017891 | Square | $118.01 | $3.42 | $114.59 | 2026-03-29 15:07:59 |
| TXN-01017973 | Square | $81.63 | $2.37 | $79.26 | 2026-03-29 15:07:10 |
| TXN-01019953 | Clover | $139.76 | $3.35 | $136.41 | 2026-03-29 15:04:34 |
| TXN-01019713 | Clover | $124.96 | $3.00 | $121.96 | 2026-03-29 15:02:27 |
| TXN-01012700 | UberEats | $159.18 | $47.75 | $111.43 | 2026-03-29 15:00:49 |
| TXN-01010006 | DoorDash | $48.23 | $14.47 | $33.76 | 2026-03-29 15:00:06 |
| TXN-01013493 | UberEats | $133.25 | $39.98 | $93.27 | 2026-03-29 14:57:53 |
| TXN-01010021 | DoorDash | $127.15 | $38.15 | $89.00 | 2026-03-29 14:51:37 |
| TXN-01011211 | DoorDash | $102.68 | $30.80 | $71.88 | 2026-03-29 14:47:31 |
| TXN-01012538 | UberEats | $116.75 | $35.02 | $81.73 | 2026-03-29 14:46:45 |
| TXN-01016776 | Toast | $105.25 | $2.74 | $102.51 | 2026-03-29 14:46:35 |
| TXN-01012514 | UberEats | $143.46 | $43.04 | $100.42 | 2026-03-29 14:38:04 |
| TXN-01019593 | Clover | $79.41 | $1.91 | $77.50 | 2026-03-29 14:33:41 |
| TXN-01018992 | Square | $127.75 | $3.70 | $124.05 | 2026-03-29 14:33:14 |
| TXN-01014481 | UberEats | $149.77 | $44.93 | $104.84 | 2026-03-29 14:33:12 |
| TXN-01016457 | Toast | $65.88 | $1.71 | $64.17 | 2026-03-29 14:32:42 |
| TXN-01016341 | Toast | $114.58 | $2.98 | $111.60 | 2026-03-29 14:32:33 |
| TXN-01010438 | DoorDash | $131.40 | $39.42 | $91.98 | 2026-03-29 14:26:16 |
| TXN-01019668 | Clover | $74.35 | $1.78 | $72.57 | 2026-03-29 14:21:44 |
| TXN-01019571 | Clover | $138.94 | $3.33 | $135.61 | 2026-03-29 14:18:24 |
| TXN-01013271 | UberEats | $55.74 | $16.72 | $39.02 | 2026-03-29 14:13:25 |
| TXN-01018505 | Square | $82.61 | $2.40 | $80.21 | 2026-03-29 14:08:28 |