Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009418 | DoorDash | $106.51 | $31.95 | $74.56 | 2026-03-29 16:36:03 |
| TXN-01010553 | DoorDash | $141.94 | $42.58 | $99.36 | 2026-03-29 16:31:38 |
| TXN-01015199 | GrubHub | $74.66 | $22.40 | $52.26 | 2026-03-29 16:31:23 |
| TXN-01011629 | DoorDash | $142.96 | $42.89 | $100.07 | 2026-03-29 16:25:48 |
| TXN-01019826 | Clover | $110.17 | $2.64 | $107.53 | 2026-03-29 16:25:00 |
| TXN-01018725 | Square | $126.14 | $3.66 | $122.48 | 2026-03-29 16:21:37 |
| TXN-01009724 | DoorDash | $58.27 | $17.48 | $40.79 | 2026-03-29 16:16:41 |
| TXN-01013188 | UberEats | $82.35 | $24.70 | $57.65 | 2026-03-29 16:14:10 |
| TXN-01015942 | Toast | $41.54 | $1.08 | $40.46 | 2026-03-29 16:11:14 |
| TXN-01009512 | DoorDash | $85.07 | $25.52 | $59.55 | 2026-03-29 15:58:25 |
| TXN-01018539 | Square | $83.56 | $2.42 | $81.14 | 2026-03-29 15:56:47 |
| TXN-01016869 | Toast | $71.78 | $1.87 | $69.91 | 2026-03-29 15:52:59 |
| TXN-01017904 | Square | $117.77 | $3.42 | $114.35 | 2026-03-29 15:51:33 |
| TXN-01011482 | DoorDash | $123.08 | $36.92 | $86.16 | 2026-03-29 15:47:48 |
| TXN-01017421 | Toast | $120.20 | $3.13 | $117.07 | 2026-03-29 15:42:14 |
| TXN-01018404 | Square | $75.94 | $2.20 | $73.74 | 2026-03-29 15:38:37 |
| TXN-01009868 | DoorDash | $75.24 | $22.57 | $52.67 | 2026-03-29 15:31:42 |
| TXN-01014550 | UberEats | $158.95 | $47.68 | $111.27 | 2026-03-29 15:27:06 |
| TXN-01012332 | UberEats | $140.10 | $42.03 | $98.07 | 2026-03-29 15:24:33 |
| TXN-01017088 | Toast | $121.22 | $3.15 | $118.07 | 2026-03-29 15:23:45 |
| TXN-01018514 | Square | $144.11 | $4.18 | $139.93 | 2026-03-29 15:22:44 |
| TXN-01011041 | DoorDash | $61.32 | $18.40 | $42.92 | 2026-03-29 15:20:16 |
| TXN-01012793 | UberEats | $62.56 | $18.77 | $43.79 | 2026-03-29 15:18:52 |
| TXN-01013937 | UberEats | $85.38 | $25.61 | $59.77 | 2026-03-29 15:18:43 |
| TXN-01016484 | Toast | $115.59 | $3.01 | $112.58 | 2026-03-29 15:18:39 |