Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007756 | Toast | $55.55 | $1.44 | $54.11 | 2026-03-15 20:38:05 |
| TXN-01004248 | DoorDash | $81.71 | $24.51 | $57.20 | 2026-03-15 20:25:28 |
| TXN-01008402 | Square | $36.37 | $1.05 | $35.32 | 2026-03-15 20:20:16 |
| TXN-01002878 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-15 20:18:58 |
| TXN-01004267 | DoorDash | $76.70 | $23.01 | $53.69 | 2026-03-15 20:12:34 |
| TXN-01006665 | Toast | $38.49 | $1.00 | $37.49 | 2026-03-15 20:08:58 |
| TXN-01003484 | DoorDash | $49.16 | $14.75 | $34.41 | 2026-03-15 20:08:48 |
| TXN-01007458 | Toast | $77.85 | $2.02 | $75.83 | 2026-03-15 20:05:32 |
| TXN-01005654 | UberEats | $74.70 | $22.41 | $52.29 | 2026-03-15 20:05:18 |
| TXN-01005012 | UberEats | $75.82 | $22.75 | $53.07 | 2026-03-15 20:03:11 |
| TXN-01007382 | Toast | $77.15 | $2.01 | $75.14 | 2026-03-15 20:01:50 |
| TXN-01008508 | Square | $53.92 | $1.56 | $52.36 | 2026-03-15 20:01:27 |
| TXN-01004545 | UberEats | $64.80 | $19.44 | $45.36 | 2026-03-15 20:00:44 |
| TXN-01005818 | UberEats | $67.15 | $20.14 | $47.01 | 2026-03-15 19:55:18 |
| TXN-01004963 | UberEats | $72.56 | $21.77 | $50.79 | 2026-03-15 19:54:16 |
| TXN-01003712 | DoorDash | $49.33 | $14.80 | $34.53 | 2026-03-15 19:51:13 |
| TXN-01005376 | UberEats | $60.02 | $18.01 | $42.01 | 2026-03-15 19:47:45 |
| TXN-01007612 | Toast | $41.92 | $1.09 | $40.83 | 2026-03-15 19:47:40 |
| TXN-01008175 | Square | $33.10 | $0.96 | $32.14 | 2026-03-15 19:45:30 |
| TXN-01004206 | DoorDash | $72.42 | $21.73 | $50.69 | 2026-03-15 19:42:20 |
| TXN-01005198 | UberEats | $46.63 | $13.99 | $32.64 | 2026-03-15 19:40:13 |
| TXN-01008276 | Square | $68.53 | $1.99 | $66.54 | 2026-03-15 19:36:26 |
| TXN-01005206 | UberEats | $69.10 | $20.73 | $48.37 | 2026-03-15 19:33:58 |
| TXN-01004294 | DoorDash | $51.55 | $15.46 | $36.09 | 2026-03-15 19:33:35 |
| TXN-01008779 | Square | $59.36 | $1.72 | $57.64 | 2026-03-15 19:30:35 |