Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004567 | UberEats | $72.53 | $21.76 | $50.77 | 2026-03-16 09:43:27 |
| TXN-01002991 | DoorDash | $32.90 | $9.87 | $23.03 | 2026-03-16 09:17:41 |
| TXN-01007603 | Toast | $51.12 | $1.33 | $49.79 | 2026-03-16 08:15:09 |
| TXN-01007094 | Toast | $76.54 | $1.99 | $74.55 | 2026-03-16 07:13:12 |
| TXN-01005943 | GrubHub | $73.58 | $22.07 | $51.51 | 2026-03-15 23:44:30 |
| TXN-01004068 | DoorDash | $46.64 | $13.99 | $32.65 | 2026-03-15 23:23:42 |
| TXN-01008865 | Clover | $32.08 | $0.77 | $31.31 | 2026-03-15 23:10:00 |
| TXN-01006150 | GrubHub | $66.34 | $19.90 | $46.44 | 2026-03-15 22:49:59 |
| TXN-01006508 | GrubHub | $51.75 | $15.52 | $36.23 | 2026-03-15 22:37:41 |
| TXN-01009138 | Clover | $40.93 | $0.98 | $39.95 | 2026-03-15 22:28:34 |
| TXN-01007301 | Toast | $28.32 | $0.74 | $27.58 | 2026-03-15 22:26:48 |
| TXN-01008243 | Square | $54.99 | $1.59 | $53.40 | 2026-03-15 22:17:15 |
| TXN-01004629 | UberEats | $77.26 | $23.18 | $54.08 | 2026-03-15 22:00:51 |
| TXN-01003605 | DoorDash | $43.94 | $13.18 | $30.76 | 2026-03-15 21:55:08 |
| TXN-01003359 | DoorDash | $32.87 | $9.86 | $23.01 | 2026-03-15 21:54:39 |
| TXN-01004346 | DoorDash | $53.27 | $15.98 | $37.29 | 2026-03-15 21:36:21 |
| TXN-01002935 | DoorDash | $55.22 | $16.57 | $38.65 | 2026-03-15 21:35:17 |
| TXN-01005256 | UberEats | $36.48 | $10.94 | $25.54 | 2026-03-15 21:34:08 |
| TXN-01006927 | Toast | $34.80 | $0.90 | $33.90 | 2026-03-15 21:28:34 |
| TXN-01006377 | GrubHub | $49.94 | $14.98 | $34.96 | 2026-03-15 21:25:38 |
| TXN-01008076 | Square | $66.77 | $1.94 | $64.83 | 2026-03-15 21:24:51 |
| TXN-01005744 | UberEats | $68.36 | $20.51 | $47.85 | 2026-03-15 21:19:43 |
| TXN-01004395 | DoorDash | $73.81 | $22.14 | $51.67 | 2026-03-15 21:07:09 |
| TXN-01005576 | UberEats | $32.49 | $9.75 | $22.74 | 2026-03-15 21:02:47 |
| TXN-01007084 | Toast | $57.94 | $1.51 | $56.43 | 2026-03-15 21:00:58 |