Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006544 | GrubHub | $36.27 | $10.88 | $25.39 | 2026-03-16 12:39:45 |
| TXN-01007171 | Toast | $28.37 | $0.74 | $27.63 | 2026-03-16 12:38:29 |
| TXN-01006348 | GrubHub | $82.04 | $24.61 | $57.43 | 2026-03-16 12:35:26 |
| TXN-01003737 | DoorDash | $68.44 | $20.53 | $47.91 | 2026-03-16 12:27:42 |
| TXN-01002803 | DoorDash | $77.03 | $23.11 | $53.92 | 2026-03-16 12:24:19 |
| TXN-01003199 | DoorDash | $67.69 | $20.31 | $47.38 | 2026-03-16 12:23:01 |
| TXN-01008421 | Square | $60.67 | $1.76 | $58.91 | 2026-03-16 12:21:33 |
| TXN-01008509 | Square | $32.36 | $0.94 | $31.42 | 2026-03-16 12:20:28 |
| TXN-01004784 | UberEats | $45.71 | $13.71 | $32.00 | 2026-03-16 12:17:41 |
| TXN-01003507 | DoorDash | $51.78 | $15.53 | $36.25 | 2026-03-16 12:17:33 |
| TXN-01008179 | Square | $50.29 | $1.46 | $48.83 | 2026-03-16 12:14:56 |
| TXN-01007547 | Toast | $74.10 | $1.93 | $72.17 | 2026-03-16 12:05:51 |
| TXN-01006705 | Toast | $42.26 | $1.10 | $41.16 | 2026-03-16 12:05:33 |
| TXN-01005124 | UberEats | $67.26 | $20.18 | $47.08 | 2026-03-16 12:04:39 |
| TXN-01007193 | Toast | $68.95 | $1.79 | $67.16 | 2026-03-16 12:04:07 |
| TXN-01005702 | UberEats | $60.21 | $18.06 | $42.15 | 2026-03-16 12:03:25 |
| TXN-01006973 | Toast | $44.37 | $1.15 | $43.22 | 2026-03-16 12:01:59 |
| TXN-01003622 | DoorDash | $79.60 | $23.88 | $55.72 | 2026-03-16 12:01:19 |
| TXN-01008598 | Square | $59.38 | $1.72 | $57.66 | 2026-03-16 11:58:59 |
| TXN-01002693 | DoorDash | $32.23 | $9.67 | $22.56 | 2026-03-16 11:56:18 |
| TXN-01005552 | UberEats | $50.37 | $15.11 | $35.26 | 2026-03-16 11:54:04 |
| TXN-01003325 | DoorDash | $55.45 | $16.64 | $38.81 | 2026-03-16 11:49:52 |
| TXN-01003868 | DoorDash | $64.69 | $19.41 | $45.28 | 2026-03-16 11:49:44 |
| TXN-01007016 | Toast | $36.00 | $0.94 | $35.06 | 2026-03-16 11:47:07 |
| TXN-01007815 | Toast | $66.05 | $1.72 | $64.33 | 2026-03-16 11:43:23 |