Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008844 | Clover | $73.52 | $1.76 | $71.76 | 2026-03-16 15:18:07 |
| TXN-01002959 | DoorDash | $60.04 | $18.01 | $42.03 | 2026-03-16 15:13:59 |
| TXN-01003389 | DoorDash | $55.27 | $16.58 | $38.69 | 2026-03-16 15:11:16 |
| TXN-01004719 | UberEats | $68.99 | $20.70 | $48.29 | 2026-03-16 14:56:39 |
| TXN-01003727 | DoorDash | $47.07 | $14.12 | $32.95 | 2026-03-16 14:51:58 |
| TXN-01005052 | UberEats | $49.92 | $14.98 | $34.94 | 2026-03-16 14:51:10 |
| TXN-01007504 | Toast | $32.26 | $0.84 | $31.42 | 2026-03-16 14:50:50 |
| TXN-01003887 | DoorDash | $74.18 | $22.25 | $51.93 | 2026-03-16 14:31:56 |
| TXN-01008374 | Square | $28.36 | $0.82 | $27.54 | 2026-03-16 14:30:27 |
| TXN-01007860 | Square | $76.11 | $2.21 | $73.90 | 2026-03-16 14:27:57 |
| TXN-01007479 | Toast | $43.70 | $1.14 | $42.56 | 2026-03-16 14:24:09 |
| TXN-01003981 | DoorDash | $58.41 | $17.52 | $40.89 | 2026-03-16 14:16:00 |
| TXN-01004178 | DoorDash | $42.49 | $12.75 | $29.74 | 2026-03-16 14:09:15 |
| TXN-01005645 | UberEats | $71.85 | $21.55 | $50.30 | 2026-03-16 14:08:42 |
| TXN-01003673 | DoorDash | $36.02 | $10.81 | $25.21 | 2026-03-16 14:07:27 |
| TXN-01007697 | Toast | $50.11 | $1.30 | $48.81 | 2026-03-16 13:55:43 |
| TXN-01005347 | UberEats | $33.11 | $9.93 | $23.18 | 2026-03-16 13:52:28 |
| TXN-01009244 | Clover | $30.46 | $0.73 | $29.73 | 2026-03-16 13:48:47 |
| TXN-01005423 | UberEats | $84.38 | $25.31 | $59.07 | 2026-03-16 13:46:02 |
| TXN-01008122 | Square | $48.07 | $1.39 | $46.68 | 2026-03-16 13:41:05 |
| TXN-01003463 | DoorDash | $58.49 | $17.55 | $40.94 | 2026-03-16 13:40:29 |
| TXN-01008637 | Square | $74.61 | $2.16 | $72.45 | 2026-03-16 13:39:13 |
| TXN-01008956 | Clover | $39.24 | $0.94 | $38.30 | 2026-03-16 13:37:16 |
| TXN-01004504 | UberEats | $34.55 | $10.36 | $24.19 | 2026-03-16 13:32:06 |
| TXN-01009304 | Clover | $32.63 | $0.78 | $31.85 | 2026-03-16 13:30:58 |