Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009302 | Clover | $41.60 | $1.00 | $40.60 | 2026-03-16 17:05:00 |
| TXN-01007947 | Square | $42.85 | $1.24 | $41.61 | 2026-03-16 16:59:57 |
| TXN-01005595 | UberEats | $33.95 | $10.19 | $23.76 | 2026-03-16 16:58:02 |
| TXN-01003894 | DoorDash | $72.08 | $21.62 | $50.46 | 2026-03-16 16:56:33 |
| TXN-01007497 | Toast | $55.77 | $1.45 | $54.32 | 2026-03-16 16:53:25 |
| TXN-01005090 | UberEats | $40.94 | $12.28 | $28.66 | 2026-03-16 16:50:07 |
| TXN-01008903 | Clover | $67.06 | $1.61 | $65.45 | 2026-03-16 16:47:22 |
| TXN-01002956 | DoorDash | $79.38 | $23.81 | $55.57 | 2026-03-16 16:39:56 |
| TXN-01006135 | GrubHub | $65.80 | $19.74 | $46.06 | 2026-03-16 16:37:27 |
| TXN-01005883 | UberEats | $50.17 | $15.05 | $35.12 | 2026-03-16 16:35:03 |
| TXN-01004552 | UberEats | $75.90 | $22.77 | $53.13 | 2026-03-16 16:33:40 |
| TXN-01006443 | GrubHub | $84.59 | $25.38 | $59.21 | 2026-03-16 16:32:18 |
| TXN-01002655 | DoorDash | $41.67 | $12.50 | $29.17 | 2026-03-16 16:31:33 |
| TXN-01007538 | Toast | $41.58 | $1.08 | $40.50 | 2026-03-16 16:29:00 |
| TXN-01006087 | GrubHub | $43.46 | $13.04 | $30.42 | 2026-03-16 16:28:26 |
| TXN-01008289 | Square | $63.82 | $1.85 | $61.97 | 2026-03-16 16:24:25 |
| TXN-01006491 | GrubHub | $67.28 | $20.18 | $47.10 | 2026-03-16 16:13:30 |
| TXN-01008485 | Square | $68.74 | $1.99 | $66.75 | 2026-03-16 16:02:49 |
| TXN-01007176 | Toast | $75.53 | $1.96 | $73.57 | 2026-03-16 16:01:12 |
| TXN-01006228 | GrubHub | $77.60 | $23.28 | $54.32 | 2026-03-16 15:57:24 |
| TXN-01007374 | Toast | $73.57 | $1.91 | $71.66 | 2026-03-16 15:55:21 |
| TXN-01006642 | Toast | $65.38 | $1.70 | $63.68 | 2026-03-16 15:50:18 |
| TXN-01008147 | Square | $53.74 | $1.56 | $52.18 | 2026-03-16 15:38:09 |
| TXN-01003749 | DoorDash | $63.48 | $19.04 | $44.44 | 2026-03-16 15:26:12 |
| TXN-01008769 | Square | $64.35 | $1.87 | $62.48 | 2026-03-16 15:18:31 |