Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003065 | DoorDash | $48.44 | $14.53 | $33.91 | 2026-03-16 18:07:38 |
| TXN-01006402 | GrubHub | $70.68 | $21.20 | $49.48 | 2026-03-16 18:04:32 |
| TXN-01005311 | UberEats | $39.38 | $11.81 | $27.57 | 2026-03-16 18:04:01 |
| TXN-01008212 | Square | $57.83 | $1.68 | $56.15 | 2026-03-16 17:58:38 |
| TXN-01006747 | Toast | $49.69 | $1.29 | $48.40 | 2026-03-16 17:55:50 |
| TXN-01004977 | UberEats | $34.50 | $10.35 | $24.15 | 2026-03-16 17:54:19 |
| TXN-01006479 | GrubHub | $81.36 | $24.41 | $56.95 | 2026-03-16 17:53:03 |
| TXN-01004915 | UberEats | $51.58 | $15.47 | $36.11 | 2026-03-16 17:51:11 |
| TXN-01004347 | DoorDash | $46.19 | $13.86 | $32.33 | 2026-03-16 17:49:31 |
| TXN-01006807 | Toast | $54.34 | $1.41 | $52.93 | 2026-03-16 17:48:54 |
| TXN-01003690 | DoorDash | $71.02 | $21.31 | $49.71 | 2026-03-16 17:44:33 |
| TXN-01005828 | UberEats | $65.56 | $19.67 | $45.89 | 2026-03-16 17:39:25 |
| TXN-01002876 | DoorDash | $55.28 | $16.58 | $38.70 | 2026-03-16 17:39:20 |
| TXN-01007524 | Toast | $50.49 | $1.31 | $49.18 | 2026-03-16 17:37:39 |
| TXN-01003839 | DoorDash | $83.42 | $25.03 | $58.39 | 2026-03-16 17:35:56 |
| TXN-01005941 | GrubHub | $64.75 | $19.43 | $45.32 | 2026-03-16 17:35:29 |
| TXN-01008422 | Square | $68.57 | $1.99 | $66.58 | 2026-03-16 17:35:05 |
| TXN-01007160 | Toast | $67.53 | $1.76 | $65.77 | 2026-03-16 17:31:34 |
| TXN-01007453 | Toast | $47.38 | $1.23 | $46.15 | 2026-03-16 17:27:24 |
| TXN-01008020 | Square | $75.63 | $2.19 | $73.44 | 2026-03-16 17:27:01 |
| TXN-01005784 | UberEats | $61.75 | $18.52 | $43.23 | 2026-03-16 17:25:52 |
| TXN-01007081 | Toast | $44.73 | $1.16 | $43.57 | 2026-03-16 17:22:50 |
| TXN-01007191 | Toast | $50.58 | $1.32 | $49.26 | 2026-03-16 17:17:24 |
| TXN-01004077 | DoorDash | $71.78 | $21.53 | $50.25 | 2026-03-16 17:16:54 |
| TXN-01004149 | DoorDash | $85.55 | $25.66 | $59.89 | 2026-03-16 17:10:25 |