Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007169 | Toast | $54.92 | $1.43 | $53.49 | 2026-03-16 19:13:14 |
| TXN-01003166 | DoorDash | $45.49 | $13.65 | $31.84 | 2026-03-16 19:11:44 |
| TXN-01003762 | DoorDash | $84.66 | $25.40 | $59.26 | 2026-03-16 19:07:06 |
| TXN-01007564 | Toast | $61.19 | $1.59 | $59.60 | 2026-03-16 18:59:15 |
| TXN-01003252 | DoorDash | $33.05 | $9.91 | $23.14 | 2026-03-16 18:57:20 |
| TXN-01003495 | DoorDash | $69.71 | $20.91 | $48.80 | 2026-03-16 18:57:15 |
| TXN-01003678 | DoorDash | $51.04 | $15.31 | $35.73 | 2026-03-16 18:55:51 |
| TXN-01003835 | DoorDash | $78.23 | $23.47 | $54.76 | 2026-03-16 18:50:04 |
| TXN-01008482 | Square | $55.96 | $1.62 | $54.34 | 2026-03-16 18:47:33 |
| TXN-01007291 | Toast | $77.25 | $2.01 | $75.24 | 2026-03-16 18:43:58 |
| TXN-01004848 | UberEats | $85.68 | $25.70 | $59.98 | 2026-03-16 18:37:12 |
| TXN-01006631 | Toast | $49.17 | $1.28 | $47.89 | 2026-03-16 18:36:28 |
| TXN-01007071 | Toast | $38.94 | $1.01 | $37.93 | 2026-03-16 18:36:20 |
| TXN-01003970 | DoorDash | $42.45 | $12.74 | $29.71 | 2026-03-16 18:36:11 |
| TXN-01003181 | DoorDash | $45.55 | $13.66 | $31.89 | 2026-03-16 18:32:19 |
| TXN-01007151 | Toast | $63.82 | $1.66 | $62.16 | 2026-03-16 18:31:42 |
| TXN-01008570 | Square | $70.25 | $2.04 | $68.21 | 2026-03-16 18:29:24 |
| TXN-01005172 | UberEats | $53.29 | $15.99 | $37.30 | 2026-03-16 18:27:35 |
| TXN-01009206 | Clover | $71.44 | $1.71 | $69.73 | 2026-03-16 18:25:22 |
| TXN-01009019 | Clover | $38.01 | $0.91 | $37.10 | 2026-03-16 18:20:49 |
| TXN-01006452 | GrubHub | $73.88 | $22.16 | $51.72 | 2026-03-16 18:17:55 |
| TXN-01008415 | Square | $34.68 | $1.01 | $33.67 | 2026-03-16 18:13:38 |
| TXN-01005962 | GrubHub | $49.79 | $14.94 | $34.85 | 2026-03-16 18:08:57 |
| TXN-01008194 | Square | $58.84 | $1.71 | $57.13 | 2026-03-16 18:08:33 |
| TXN-01003955 | DoorDash | $67.46 | $20.24 | $47.22 | 2026-03-16 18:08:04 |