Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002562 | DoorDash | $59.41 | $17.82 | $41.59 | 2026-03-16 20:16:19 |
| TXN-01006993 | Toast | $31.25 | $0.81 | $30.44 | 2026-03-16 20:12:16 |
| TXN-01002667 | DoorDash | $41.71 | $12.51 | $29.20 | 2026-03-16 20:10:43 |
| TXN-01002928 | DoorDash | $71.89 | $21.57 | $50.32 | 2026-03-16 20:04:04 |
| TXN-01007664 | Toast | $40.71 | $1.06 | $39.65 | 2026-03-16 20:04:01 |
| TXN-01009242 | Clover | $31.28 | $0.75 | $30.53 | 2026-03-16 20:03:09 |
| TXN-01006936 | Toast | $42.07 | $1.09 | $40.98 | 2026-03-16 20:01:55 |
| TXN-01009221 | Clover | $49.61 | $1.19 | $48.42 | 2026-03-16 19:59:38 |
| TXN-01006585 | GrubHub | $80.13 | $24.04 | $56.09 | 2026-03-16 19:54:00 |
| TXN-01007312 | Toast | $62.98 | $1.64 | $61.34 | 2026-03-16 19:51:19 |
| TXN-01003842 | DoorDash | $60.07 | $18.02 | $42.05 | 2026-03-16 19:49:57 |
| TXN-01004534 | UberEats | $68.78 | $20.63 | $48.15 | 2026-03-16 19:47:55 |
| TXN-01005157 | UberEats | $71.70 | $21.51 | $50.19 | 2026-03-16 19:47:06 |
| TXN-01002858 | DoorDash | $38.67 | $11.60 | $27.07 | 2026-03-16 19:45:59 |
| TXN-01006890 | Toast | $67.92 | $1.77 | $66.15 | 2026-03-16 19:45:59 |
| TXN-01007600 | Toast | $37.48 | $0.97 | $36.51 | 2026-03-16 19:44:40 |
| TXN-01006666 | Toast | $51.20 | $1.33 | $49.87 | 2026-03-16 19:43:43 |
| TXN-01008821 | Clover | $45.08 | $1.08 | $44.00 | 2026-03-16 19:39:45 |
| TXN-01004476 | UberEats | $76.00 | $22.80 | $53.20 | 2026-03-16 19:38:42 |
| TXN-01005533 | UberEats | $41.46 | $12.44 | $29.02 | 2026-03-16 19:25:43 |
| TXN-01005561 | UberEats | $38.31 | $11.49 | $26.82 | 2026-03-16 19:25:36 |
| TXN-01004213 | DoorDash | $43.18 | $12.95 | $30.23 | 2026-03-16 19:25:30 |
| TXN-01003922 | DoorDash | $68.00 | $20.40 | $47.60 | 2026-03-16 19:22:50 |
| TXN-01009023 | Clover | $32.26 | $0.77 | $31.49 | 2026-03-16 19:21:20 |
| TXN-01006173 | GrubHub | $77.80 | $23.34 | $54.46 | 2026-03-16 19:19:38 |