Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006272 | GrubHub | $44.34 | $13.30 | $31.04 | 2026-03-16 22:13:30 |
| TXN-01004276 | DoorDash | $58.44 | $17.53 | $40.91 | 2026-03-16 21:54:35 |
| TXN-01007584 | Toast | $40.90 | $1.06 | $39.84 | 2026-03-16 21:47:39 |
| TXN-01005420 | UberEats | $67.30 | $20.19 | $47.11 | 2026-03-16 21:45:23 |
| TXN-01007271 | Toast | $53.35 | $1.39 | $51.96 | 2026-03-16 21:43:01 |
| TXN-01007953 | Square | $61.87 | $1.79 | $60.08 | 2026-03-16 21:37:53 |
| TXN-01004489 | UberEats | $45.53 | $13.66 | $31.87 | 2026-03-16 21:27:01 |
| TXN-01003059 | DoorDash | $57.96 | $17.39 | $40.57 | 2026-03-16 21:26:11 |
| TXN-01007622 | Toast | $63.66 | $1.66 | $62.00 | 2026-03-16 21:15:29 |
| TXN-01004405 | DoorDash | $50.55 | $15.16 | $35.39 | 2026-03-16 21:10:52 |
| TXN-01002871 | DoorDash | $70.93 | $21.28 | $49.65 | 2026-03-16 21:06:14 |
| TXN-01008862 | Clover | $37.15 | $0.89 | $36.26 | 2026-03-16 21:00:46 |
| TXN-01006901 | Toast | $65.47 | $1.70 | $63.77 | 2026-03-16 20:50:35 |
| TXN-01008069 | Square | $53.33 | $1.55 | $51.78 | 2026-03-16 20:49:54 |
| TXN-01007060 | Toast | $68.39 | $1.78 | $66.61 | 2026-03-16 20:48:33 |
| TXN-01005293 | UberEats | $56.55 | $16.96 | $39.59 | 2026-03-16 20:48:22 |
| TXN-01002681 | DoorDash | $66.44 | $19.93 | $46.51 | 2026-03-16 20:43:34 |
| TXN-01008479 | Square | $50.17 | $1.45 | $48.72 | 2026-03-16 20:41:02 |
| TXN-01007362 | Toast | $68.30 | $1.78 | $66.52 | 2026-03-16 20:41:01 |
| TXN-01005715 | UberEats | $45.49 | $13.65 | $31.84 | 2026-03-16 20:37:32 |
| TXN-01003133 | DoorDash | $54.56 | $16.37 | $38.19 | 2026-03-16 20:34:07 |
| TXN-01006100 | GrubHub | $44.58 | $13.37 | $31.21 | 2026-03-16 20:32:42 |
| TXN-01006178 | GrubHub | $81.80 | $24.54 | $57.26 | 2026-03-16 20:25:30 |
| TXN-01009274 | Clover | $37.48 | $0.90 | $36.58 | 2026-03-16 20:25:17 |
| TXN-01003449 | DoorDash | $50.50 | $15.15 | $35.35 | 2026-03-16 20:22:29 |