Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002687 | DoorDash | $74.67 | $22.40 | $52.27 | 2026-03-17 11:00:31 |
| TXN-01008108 | Square | $43.09 | $1.25 | $41.84 | 2026-03-17 10:58:54 |
| TXN-01007528 | Toast | $59.50 | $1.55 | $57.95 | 2026-03-17 10:53:24 |
| TXN-01002767 | DoorDash | $40.66 | $12.20 | $28.46 | 2026-03-17 10:36:15 |
| TXN-01007294 | Toast | $35.03 | $0.91 | $34.12 | 2026-03-17 10:32:21 |
| TXN-01005138 | UberEats | $54.88 | $16.46 | $38.42 | 2026-03-17 10:28:36 |
| TXN-01007670 | Toast | $57.32 | $1.49 | $55.83 | 2026-03-17 10:22:00 |
| TXN-01002631 | DoorDash | $38.14 | $11.44 | $26.70 | 2026-03-17 10:21:44 |
| TXN-01006488 | GrubHub | $35.85 | $10.76 | $25.09 | 2026-03-17 10:15:04 |
| TXN-01003126 | DoorDash | $49.50 | $14.85 | $34.65 | 2026-03-17 10:01:13 |
| TXN-01006900 | Toast | $52.22 | $1.36 | $50.86 | 2026-03-17 09:52:45 |
| TXN-01005365 | UberEats | $36.80 | $11.04 | $25.76 | 2026-03-17 09:25:36 |
| TXN-01007484 | Toast | $72.83 | $1.89 | $70.94 | 2026-03-17 09:24:47 |
| TXN-01005020 | UberEats | $74.92 | $22.48 | $52.44 | 2026-03-17 09:23:03 |
| TXN-01008736 | Square | $40.89 | $1.19 | $39.70 | 2026-03-17 09:22:45 |
| TXN-01005788 | UberEats | $79.98 | $23.99 | $55.99 | 2026-03-17 09:22:14 |
| TXN-01007823 | Toast | $51.56 | $1.34 | $50.22 | 2026-03-17 09:14:14 |
| TXN-01008357 | Square | $62.46 | $1.81 | $60.65 | 2026-03-17 09:09:06 |
| TXN-01004407 | DoorDash | $70.27 | $21.08 | $49.19 | 2026-03-17 09:03:07 |
| TXN-01003585 | DoorDash | $43.15 | $12.94 | $30.21 | 2026-03-17 08:41:41 |
| TXN-01006186 | GrubHub | $69.09 | $20.73 | $48.36 | 2026-03-17 08:20:18 |
| TXN-01007149 | Toast | $50.20 | $1.31 | $48.89 | 2026-03-17 08:06:16 |
| TXN-01006864 | Toast | $70.93 | $1.84 | $69.09 | 2026-03-17 07:27:43 |
| TXN-01003087 | DoorDash | $42.47 | $12.74 | $29.73 | 2026-03-16 23:39:32 |
| TXN-01004364 | DoorDash | $43.03 | $12.91 | $30.12 | 2026-03-16 22:15:59 |