Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009238 | Clover | $54.10 | $1.30 | $52.80 | 2026-03-17 12:08:24 |
| TXN-01003317 | DoorDash | $58.32 | $17.50 | $40.82 | 2026-03-17 12:06:05 |
| TXN-01004955 | UberEats | $43.26 | $12.98 | $30.28 | 2026-03-17 12:05:54 |
| TXN-01004209 | DoorDash | $61.42 | $18.43 | $42.99 | 2026-03-17 12:03:46 |
| TXN-01005681 | UberEats | $45.65 | $13.69 | $31.96 | 2026-03-17 12:02:52 |
| TXN-01006167 | GrubHub | $55.48 | $16.64 | $38.84 | 2026-03-17 11:51:24 |
| TXN-01008720 | Square | $55.01 | $1.60 | $53.41 | 2026-03-17 11:49:16 |
| TXN-01005677 | UberEats | $80.44 | $24.13 | $56.31 | 2026-03-17 11:47:12 |
| TXN-01006341 | GrubHub | $82.02 | $24.61 | $57.41 | 2026-03-17 11:44:59 |
| TXN-01006863 | Toast | $67.17 | $1.75 | $65.42 | 2026-03-17 11:41:40 |
| TXN-01006304 | GrubHub | $74.14 | $22.24 | $51.90 | 2026-03-17 11:41:09 |
| TXN-01007172 | Toast | $73.54 | $1.91 | $71.63 | 2026-03-17 11:40:19 |
| TXN-01007378 | Toast | $50.42 | $1.31 | $49.11 | 2026-03-17 11:36:34 |
| TXN-01008263 | Square | $67.39 | $1.95 | $65.44 | 2026-03-17 11:33:38 |
| TXN-01007805 | Toast | $35.66 | $0.93 | $34.73 | 2026-03-17 11:33:03 |
| TXN-01006849 | Toast | $68.14 | $1.77 | $66.37 | 2026-03-17 11:31:22 |
| TXN-01003633 | DoorDash | $80.36 | $24.11 | $56.25 | 2026-03-17 11:29:59 |
| TXN-01009307 | Clover | $41.65 | $1.00 | $40.65 | 2026-03-17 11:27:19 |
| TXN-01008362 | Square | $35.53 | $1.03 | $34.50 | 2026-03-17 11:26:22 |
| TXN-01003953 | DoorDash | $61.81 | $18.54 | $43.27 | 2026-03-17 11:25:48 |
| TXN-01007153 | Toast | $40.28 | $1.05 | $39.23 | 2026-03-17 11:22:45 |
| TXN-01002877 | DoorDash | $37.53 | $11.26 | $26.27 | 2026-03-17 11:18:17 |
| TXN-01003984 | DoorDash | $38.12 | $11.44 | $26.68 | 2026-03-17 11:17:11 |
| TXN-01005810 | UberEats | $55.45 | $16.64 | $38.81 | 2026-03-17 11:16:33 |
| TXN-01004759 | UberEats | $73.53 | $22.06 | $51.47 | 2026-03-17 11:02:14 |