Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007677 | Toast | $50.25 | $1.31 | $48.94 | 2026-03-17 12:58:17 |
| TXN-01007356 | Toast | $37.56 | $0.98 | $36.58 | 2026-03-17 12:56:21 |
| TXN-01002578 | DoorDash | $80.33 | $24.10 | $56.23 | 2026-03-17 12:53:15 |
| TXN-01008440 | Square | $55.22 | $1.60 | $53.62 | 2026-03-17 12:50:31 |
| TXN-01009150 | Clover | $35.09 | $0.84 | $34.25 | 2026-03-17 12:49:24 |
| TXN-01004547 | UberEats | $41.58 | $12.47 | $29.11 | 2026-03-17 12:48:51 |
| TXN-01004986 | UberEats | $51.52 | $15.46 | $36.06 | 2026-03-17 12:44:20 |
| TXN-01008690 | Square | $35.75 | $1.04 | $34.71 | 2026-03-17 12:39:08 |
| TXN-01004935 | UberEats | $69.63 | $20.89 | $48.74 | 2026-03-17 12:38:05 |
| TXN-01003440 | DoorDash | $47.47 | $14.24 | $33.23 | 2026-03-17 12:36:16 |
| TXN-01008635 | Square | $69.24 | $2.01 | $67.23 | 2026-03-17 12:36:10 |
| TXN-01005669 | UberEats | $39.16 | $11.75 | $27.41 | 2026-03-17 12:33:45 |
| TXN-01005701 | UberEats | $71.71 | $21.51 | $50.20 | 2026-03-17 12:32:58 |
| TXN-01006122 | GrubHub | $55.05 | $16.51 | $38.54 | 2026-03-17 12:30:36 |
| TXN-01005846 | UberEats | $77.86 | $23.36 | $54.50 | 2026-03-17 12:28:18 |
| TXN-01004991 | UberEats | $48.82 | $14.65 | $34.17 | 2026-03-17 12:26:13 |
| TXN-01008824 | Clover | $40.31 | $0.97 | $39.34 | 2026-03-17 12:24:24 |
| TXN-01006925 | Toast | $72.30 | $1.88 | $70.42 | 2026-03-17 12:22:29 |
| TXN-01003736 | DoorDash | $42.45 | $12.74 | $29.71 | 2026-03-17 12:21:33 |
| TXN-01005836 | UberEats | $77.58 | $23.27 | $54.31 | 2026-03-17 12:19:31 |
| TXN-01006842 | Toast | $67.55 | $1.76 | $65.79 | 2026-03-17 12:18:48 |
| TXN-01003994 | DoorDash | $45.13 | $13.54 | $31.59 | 2026-03-17 12:15:48 |
| TXN-01007286 | Toast | $73.81 | $1.92 | $71.89 | 2026-03-17 12:14:12 |
| TXN-01002933 | DoorDash | $72.05 | $21.61 | $50.44 | 2026-03-17 12:12:06 |
| TXN-01003476 | DoorDash | $52.29 | $15.69 | $36.60 | 2026-03-17 12:09:30 |