Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004657 | UberEats | $50.78 | $15.23 | $35.55 | 2026-03-17 13:53:53 |
| TXN-01002940 | DoorDash | $38.04 | $11.41 | $26.63 | 2026-03-17 13:51:40 |
| TXN-01007155 | Toast | $38.84 | $1.01 | $37.83 | 2026-03-17 13:49:25 |
| TXN-01005227 | UberEats | $41.32 | $12.40 | $28.92 | 2026-03-17 13:47:32 |
| TXN-01003147 | DoorDash | $51.64 | $15.49 | $36.15 | 2026-03-17 13:45:10 |
| TXN-01003058 | DoorDash | $55.02 | $16.51 | $38.51 | 2026-03-17 13:43:52 |
| TXN-01005815 | UberEats | $80.27 | $24.08 | $56.19 | 2026-03-17 13:41:42 |
| TXN-01009186 | Clover | $68.94 | $1.65 | $67.29 | 2026-03-17 13:41:25 |
| TXN-01007968 | Square | $61.39 | $1.78 | $59.61 | 2026-03-17 13:31:21 |
| TXN-01004884 | UberEats | $41.54 | $12.46 | $29.08 | 2026-03-17 13:30:44 |
| TXN-01003274 | DoorDash | $71.33 | $21.40 | $49.93 | 2026-03-17 13:29:42 |
| TXN-01008386 | Square | $47.10 | $1.37 | $45.73 | 2026-03-17 13:29:19 |
| TXN-01007388 | Toast | $70.04 | $1.82 | $68.22 | 2026-03-17 13:28:32 |
| TXN-01003966 | DoorDash | $76.42 | $22.93 | $53.49 | 2026-03-17 13:25:37 |
| TXN-01003564 | DoorDash | $39.14 | $11.74 | $27.40 | 2026-03-17 13:23:51 |
| TXN-01003194 | DoorDash | $52.07 | $15.62 | $36.45 | 2026-03-17 13:22:53 |
| TXN-01002702 | DoorDash | $61.91 | $18.57 | $43.34 | 2026-03-17 13:19:36 |
| TXN-01005863 | UberEats | $32.88 | $9.86 | $23.02 | 2026-03-17 13:19:07 |
| TXN-01002925 | DoorDash | $34.47 | $10.34 | $24.13 | 2026-03-17 13:14:40 |
| TXN-01007499 | Toast | $51.10 | $1.33 | $49.77 | 2026-03-17 13:14:04 |
| TXN-01005586 | UberEats | $61.84 | $18.55 | $43.29 | 2026-03-17 13:13:37 |
| TXN-01008156 | Square | $30.02 | $0.87 | $29.15 | 2026-03-17 13:08:48 |
| TXN-01008940 | Clover | $64.21 | $1.54 | $62.67 | 2026-03-17 13:06:02 |
| TXN-01003863 | DoorDash | $41.06 | $12.32 | $28.74 | 2026-03-17 13:02:37 |
| TXN-01007456 | Toast | $32.20 | $0.84 | $31.36 | 2026-03-17 13:02:22 |