Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004062 | DoorDash | $76.39 | $22.92 | $53.47 | 2026-03-17 15:50:02 |
| TXN-01007872 | Square | $65.93 | $1.91 | $64.02 | 2026-03-17 15:43:16 |
| TXN-01006314 | GrubHub | $53.13 | $15.94 | $37.19 | 2026-03-17 15:38:14 |
| TXN-01003148 | DoorDash | $62.63 | $18.79 | $43.84 | 2026-03-17 15:28:43 |
| TXN-01003187 | DoorDash | $44.62 | $13.39 | $31.23 | 2026-03-17 15:20:49 |
| TXN-01005531 | UberEats | $36.11 | $10.83 | $25.28 | 2026-03-17 15:20:45 |
| TXN-01009000 | Clover | $56.68 | $1.36 | $55.32 | 2026-03-17 15:18:54 |
| TXN-01005504 | UberEats | $61.24 | $18.37 | $42.87 | 2026-03-17 15:14:01 |
| TXN-01005959 | GrubHub | $39.61 | $11.88 | $27.73 | 2026-03-17 15:04:38 |
| TXN-01003724 | DoorDash | $64.31 | $19.29 | $45.02 | 2026-03-17 15:04:27 |
| TXN-01008054 | Square | $46.20 | $1.34 | $44.86 | 2026-03-17 14:57:51 |
| TXN-01005212 | UberEats | $56.06 | $16.82 | $39.24 | 2026-03-17 14:53:42 |
| TXN-01005017 | UberEats | $39.01 | $11.70 | $27.31 | 2026-03-17 14:51:37 |
| TXN-01003629 | DoorDash | $82.06 | $24.62 | $57.44 | 2026-03-17 14:46:36 |
| TXN-01008527 | Square | $62.04 | $1.80 | $60.24 | 2026-03-17 14:46:17 |
| TXN-01003290 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-03-17 14:35:05 |
| TXN-01008214 | Square | $67.39 | $1.95 | $65.44 | 2026-03-17 14:27:49 |
| TXN-01004958 | UberEats | $50.89 | $15.27 | $35.62 | 2026-03-17 14:27:15 |
| TXN-01009320 | Clover | $35.79 | $0.86 | $34.93 | 2026-03-17 14:25:24 |
| TXN-01005269 | UberEats | $51.86 | $15.56 | $36.30 | 2026-03-17 14:15:05 |
| TXN-01002723 | DoorDash | $81.84 | $24.55 | $57.29 | 2026-03-17 14:11:52 |
| TXN-01005179 | UberEats | $66.91 | $20.07 | $46.84 | 2026-03-17 14:01:16 |
| TXN-01006383 | GrubHub | $68.42 | $20.53 | $47.89 | 2026-03-17 13:59:14 |
| TXN-01004537 | UberEats | $74.57 | $22.37 | $52.20 | 2026-03-17 13:55:23 |
| TXN-01006700 | Toast | $40.11 | $1.04 | $39.07 | 2026-03-17 13:54:43 |