Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006349 | GrubHub | $75.07 | $22.52 | $52.55 | 2026-03-17 18:40:08 |
| TXN-01006883 | Toast | $74.73 | $1.94 | $72.79 | 2026-03-17 18:39:41 |
| TXN-01003531 | DoorDash | $42.17 | $12.65 | $29.52 | 2026-03-17 18:37:55 |
| TXN-01006866 | Toast | $38.08 | $0.99 | $37.09 | 2026-03-17 18:34:38 |
| TXN-01009180 | Clover | $62.80 | $1.51 | $61.29 | 2026-03-17 18:32:16 |
| TXN-01007734 | Toast | $38.90 | $1.01 | $37.89 | 2026-03-17 18:31:53 |
| TXN-01003103 | DoorDash | $51.99 | $15.60 | $36.39 | 2026-03-17 18:28:43 |
| TXN-01005919 | UberEats | $77.17 | $23.15 | $54.02 | 2026-03-17 18:25:25 |
| TXN-01007268 | Toast | $50.48 | $1.31 | $49.17 | 2026-03-17 18:22:26 |
| TXN-01007980 | Square | $46.71 | $1.35 | $45.36 | 2026-03-17 18:20:09 |
| TXN-01004243 | DoorDash | $59.39 | $17.82 | $41.57 | 2026-03-17 18:19:56 |
| TXN-01004960 | UberEats | $82.70 | $24.81 | $57.89 | 2026-03-17 18:19:45 |
| TXN-01008939 | Clover | $37.39 | $0.90 | $36.49 | 2026-03-17 18:16:13 |
| TXN-01008557 | Square | $42.87 | $1.24 | $41.63 | 2026-03-17 18:13:58 |
| TXN-01006919 | Toast | $38.78 | $1.01 | $37.77 | 2026-03-17 18:13:40 |
| TXN-01005068 | UberEats | $65.56 | $19.67 | $45.89 | 2026-03-17 18:11:02 |
| TXN-01007348 | Toast | $74.82 | $1.95 | $72.87 | 2026-03-17 18:07:50 |
| TXN-01002662 | DoorDash | $70.03 | $21.01 | $49.02 | 2026-03-17 18:06:11 |
| TXN-01005089 | UberEats | $42.01 | $12.60 | $29.41 | 2026-03-17 18:02:18 |
| TXN-01008961 | Clover | $48.14 | $1.16 | $46.98 | 2026-03-17 18:02:15 |
| TXN-01005228 | UberEats | $73.82 | $22.15 | $51.67 | 2026-03-17 17:57:53 |
| TXN-01009314 | Clover | $75.21 | $1.81 | $73.40 | 2026-03-17 17:57:08 |
| TXN-01004157 | DoorDash | $59.02 | $17.71 | $41.31 | 2026-03-17 17:50:54 |
| TXN-01008679 | Square | $69.67 | $2.02 | $67.65 | 2026-03-17 17:49:26 |
| TXN-01006950 | Toast | $40.28 | $1.05 | $39.23 | 2026-03-17 17:48:42 |