Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003908 | DoorDash | $66.51 | $19.95 | $46.56 | 2026-03-17 19:42:03 |
| TXN-01006322 | GrubHub | $34.50 | $10.35 | $24.15 | 2026-03-17 19:41:58 |
| TXN-01003014 | DoorDash | $82.76 | $24.83 | $57.93 | 2026-03-17 19:41:57 |
| TXN-01003950 | DoorDash | $34.83 | $10.45 | $24.38 | 2026-03-17 19:35:48 |
| TXN-01003670 | DoorDash | $72.71 | $21.81 | $50.90 | 2026-03-17 19:34:40 |
| TXN-01007890 | Square | $76.87 | $2.23 | $74.64 | 2026-03-17 19:30:38 |
| TXN-01005635 | UberEats | $84.15 | $25.25 | $58.90 | 2026-03-17 19:30:31 |
| TXN-01002932 | DoorDash | $64.67 | $19.40 | $45.27 | 2026-03-17 19:27:32 |
| TXN-01007433 | Toast | $31.93 | $0.83 | $31.10 | 2026-03-17 19:26:46 |
| TXN-01002672 | DoorDash | $37.23 | $11.17 | $26.06 | 2026-03-17 19:21:28 |
| TXN-01006965 | Toast | $49.14 | $1.28 | $47.86 | 2026-03-17 19:20:17 |
| TXN-01007689 | Toast | $70.48 | $1.83 | $68.65 | 2026-03-17 19:08:11 |
| TXN-01002691 | DoorDash | $34.40 | $10.32 | $24.08 | 2026-03-17 19:07:03 |
| TXN-01006204 | GrubHub | $37.32 | $11.20 | $26.12 | 2026-03-17 19:01:25 |
| TXN-01006972 | Toast | $42.96 | $1.12 | $41.84 | 2026-03-17 19:00:12 |
| TXN-01007328 | Toast | $66.35 | $1.73 | $64.62 | 2026-03-17 18:59:51 |
| TXN-01007403 | Toast | $36.94 | $0.96 | $35.98 | 2026-03-17 18:59:16 |
| TXN-01005424 | UberEats | $84.23 | $25.27 | $58.96 | 2026-03-17 18:57:09 |
| TXN-01005443 | UberEats | $48.69 | $14.61 | $34.08 | 2026-03-17 18:56:47 |
| TXN-01004483 | UberEats | $41.69 | $12.51 | $29.18 | 2026-03-17 18:51:44 |
| TXN-01005845 | UberEats | $34.36 | $10.31 | $24.05 | 2026-03-17 18:51:18 |
| TXN-01008764 | Square | $50.98 | $1.48 | $49.50 | 2026-03-17 18:50:42 |
| TXN-01007997 | Square | $38.20 | $1.11 | $37.09 | 2026-03-17 18:46:14 |
| TXN-01008706 | Square | $41.63 | $1.21 | $40.42 | 2026-03-17 18:44:20 |
| TXN-01004705 | UberEats | $65.91 | $19.77 | $46.14 | 2026-03-17 18:42:38 |