Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006766 | Toast | $38.92 | $1.01 | $37.91 | 2026-03-17 21:07:04 |
| TXN-01008232 | Square | $73.92 | $2.14 | $71.78 | 2026-03-17 20:49:45 |
| TXN-01006345 | GrubHub | $37.68 | $11.30 | $26.38 | 2026-03-17 20:45:21 |
| TXN-01003039 | DoorDash | $41.12 | $12.34 | $28.78 | 2026-03-17 20:44:33 |
| TXN-01008071 | Square | $29.37 | $0.85 | $28.52 | 2026-03-17 20:43:17 |
| TXN-01004956 | UberEats | $49.03 | $14.71 | $34.32 | 2026-03-17 20:39:54 |
| TXN-01008531 | Square | $28.36 | $0.82 | $27.54 | 2026-03-17 20:39:08 |
| TXN-01007973 | Square | $75.85 | $2.20 | $73.65 | 2026-03-17 20:35:14 |
| TXN-01007300 | Toast | $46.11 | $1.20 | $44.91 | 2026-03-17 20:33:51 |
| TXN-01004465 | UberEats | $63.70 | $19.11 | $44.59 | 2026-03-17 20:32:01 |
| TXN-01008125 | Square | $64.57 | $1.87 | $62.70 | 2026-03-17 20:31:13 |
| TXN-01003954 | DoorDash | $82.09 | $24.63 | $57.46 | 2026-03-17 20:26:05 |
| TXN-01009164 | Clover | $52.41 | $1.26 | $51.15 | 2026-03-17 20:18:12 |
| TXN-01005594 | UberEats | $76.43 | $22.93 | $53.50 | 2026-03-17 20:15:39 |
| TXN-01006064 | GrubHub | $77.15 | $23.14 | $54.01 | 2026-03-17 20:13:06 |
| TXN-01004299 | DoorDash | $55.90 | $16.77 | $39.13 | 2026-03-17 20:08:31 |
| TXN-01006144 | GrubHub | $76.91 | $23.07 | $53.84 | 2026-03-17 20:06:14 |
| TXN-01006305 | GrubHub | $38.58 | $11.57 | $27.01 | 2026-03-17 20:04:45 |
| TXN-01005780 | UberEats | $71.64 | $21.49 | $50.15 | 2026-03-17 19:59:42 |
| TXN-01006166 | GrubHub | $35.56 | $10.67 | $24.89 | 2026-03-17 19:58:23 |
| TXN-01006069 | GrubHub | $59.03 | $17.71 | $41.32 | 2026-03-17 19:56:24 |
| TXN-01008365 | Square | $51.67 | $1.50 | $50.17 | 2026-03-17 19:55:22 |
| TXN-01004069 | DoorDash | $34.83 | $10.45 | $24.38 | 2026-03-17 19:50:36 |
| TXN-01008470 | Square | $69.53 | $2.02 | $67.51 | 2026-03-17 19:44:58 |
| TXN-01006145 | GrubHub | $74.42 | $22.33 | $52.09 | 2026-03-17 19:42:30 |